Catalogs are a list or itemized display of articles that are on exhibition or sale. They include information and illustration, describing the products in detail. Catalogs are created for all kinds of materials, from the hallowed portals of fashion designing to kitchen products. Art supplies catalogs have information on articles relating to art, such as canvasses, paints and brushes.
Catalogs are basically marketing tools that attract customers with their glossy prints and attractive colors. Since they are the basic tag line of an outlet, manufacturers and retailers are more than willing to invest in them. It should be ensured by the manufacturer, that the details in the catalog, are as per the specifications available and give an in depth idea of the product on sale. It is worthwhile to check the dimensions and the price of the product displayed. It should be ensured by the seller, that the catalog is a systemic layout of all the products in the shop and on the websites.
Normally, the seller clubs all the products of a similar type, under a single category, to make it easier for the salesman and the customer. Some catalogs have a comparative price list of the various sizes and varieties available, of the same product. During the off-season or at times when discounts are being offered, the special rates are included in the catalog too. Catalogs help the seller in saving precious time, as the customer can conveniently go through the catalog instead of physically being shown each item. Shop owners save on manpower as well.
The art supplies catalogs also have a small color picture of the product to make it more pictorial and easier for the buyers to decide on their purchase. There are various sections that demarcate different products, like paints, easels, brushes and palettes.