Business Cards That do the Business

A business card makes a statement about who you are and what
your business is about. It needs to convey the quality of
your business and an insight into your personality.
I have been handed business cards and the first thought to
go through my mind was – "Cheap" A tacky design – low
quality paper – does not feel good in the hand and looks
cheap to the eye. That then becomes my overall impression of
the business.

Here are some ideas:

* Use colour – black and white is too boring but do not use
"Day-glo" colours – too cheap

* Put your photo on – it will help people remember you and
make that important human contact. The photo needs to face
into the text, not away and be of good quality – not a "mug
shot. "

* Quality paper – my business cards are made from a really
durable card, that does not get "dog eared" easily and are
difficult to tear up

* Put your logo on – make the logo small, you've a lot more
important information to put on your card. You do not
necessarily need a logo but helps give you an identity. Get
a graphic designer to produce one for you; however there is
software you can buy for a DIY job. If you do not have a logo
you could utilise a drawing, caricature or a picture – as
long as you're consistent.

* Make it a standard shape – however you can use a fold-over
which gives more space for text and looks different. I used
to have a card like a small tent card. I've seen it several
times standing on a customer's desk. It looked too good to
throw away.

* Do something different – have a card that stops people in
their tracks and makes them want to find out more

* Have benefit statements and / or your USP (Unique Sales
Point) prominently on the card – tell customers what you can
do for them – how you can help solve their problems. Your
name and your business name should be much less prominent.

* Use both side of the card – if you have a photo, benefit
statements and all your business details then you'll need
both sides of the card. Business details can go on one side
and benefit statements on the other.

* Do not squeeze too much in – it can start to look messy

* Contact information – you business name, address, phone,
email and website. I would avoid putting your mobile phone
number on. You can always write it on for "special"
customers, letting them know that you only give this number
to certain people.

* Your name – put your name on as you'd like to be addressed
when a customer calls you. You do not need all the middle
initials. Also avoid all your qualifications, the majority
of people are not impressed by all the exams you've passed;
they only want to know if you can solve their problems and
they could even be put off by a whole string of letters.

* Make the text easy to read – do not use all capital letters
and not too many typefaces. Fancy fonts can look really
cheap

* Change of details – if your details change, do not score
out the old and write the new stuff in – order new cards.
Putting little stickers on with your new information is
another no-no; it makes you and your business look cheap.