Business Card Cases and 101 Ways to Catch The Public Eye

One of the innovations of advertising was initiated by the Kendall Refining Company when it bought hundreds of Zippo lighters and had the company logo engraved on the lighters’ outer casing. Soon others picked up the concept. The same strategy is used with the contemporary business card cases. However, there are more ways to use this tactic and project a dynamic corporate or business image.

Catch the Public Eye

If you are one of those business people ever on the alert for advertising opportunities, you understand the value of marketing strategies that won’t cost much but will work effectively on the long term. It is not unusual to have business cards in your business card cases – business cards support your advertising campaigns.

The business world is now occupied by younger people and their tastes veer toward the trendy and the novel. Leather and chrome business card cases come in different designs to suit every taste, so these are ideal corporate gifts for patrons and business associates in this category.

Giving away designer business card cases is a smart move to woo more patrons and make your presence felt in a highly competitive market. But do not limit yourself to this type of corporate or business gift. There are other ways to catch the public eye and interest.

How to Survive Advertising Contests

As the business owner, you know your target market. Your advertising should appeal to homemakers if it’s a product geared for household use. If it’s an automotive accessory, it should appeal to all vehicle owners, and so on.

Effective print and online advertising must be visually appealing and contain the necessary information about the business. Hence, everything you give away as business gifts should have these elements.

If you are a small business owner, you can maximize your limited advertising fund by talking to small shop owners – from the butcher to the baker – to give out your business cards to the neighborhood shoppers. You can sweeten the deal with cash and business card cases for their personal use.

Call up local radio stations sponsoring competitions and offer to give a prize – in exchange for free publicity. The popular the radio program, the better for your business because you can reach out to a wider market in your locality.

When marketing a product, make sure you emphasize the product’s value in solving a problem. When people shop for a knife, they don’t look for a multi-purpose knife; they’re looking for one that solves a specific problem. You should be able to make it more sellable than the competition.

Eye Catching Business Gifts

Your year-end business gifts should not be items that will stay inside the bag all the time. Choose gifts that the recipient has to use in public areas. Give business card cases, money clips, and pens. These are not expensive items and can fit into your budget. What’s more, these items are eye-catching.

Business card cases, money clips, and wallets engraved with your …

Learning How Auto Fuses Work

Everybody is familiar with the term fuse in an automobile. The main function of automobile or automotive fuse is to protect the wiring of an automobile. Automobile manufacturers cut the fuse into different lengths. When there is enough energy in a vehicle, it may blow off the radio. In such cases, the automobile fuse prevents the radio from being burnt.

The automobile fuse is the main part of the electronic system inside an automobile. If something goes wrong with the electronic system of a vehicle, the automotive fuse prevents it from burning. Moreover, if the fuse is burnt, the car automatically stops functioning with certain minor changes occurring in the car. Some of the minor changes that take place are:

1. Radio stops working.
2. Lights go off.

Automotive fuse need to be checked properly in case of any malfunctioning. Some may find the automobile fuse in the vehicle easily, while others may have trouble in finding it. The fuse box is usually located near the steering wheel or under the cabinet. You can easily locate the fuse and resolve the problem on your own.

Types of Automobile Fuses:

There are two types of automotive fuses found in most of the automobiles.

1. The first type of automobile fuse is in the form of a glass. It is cylindrical in shape and has stainless steel at the ends and glass at the center.
2. The second type is made of plastic with a link, which acts as another fuse.

How To Check The Fuse?

The user manuals accompanied with automobiles help to check the vehicle on your own. A user manual will guide you on how and where to locate the fuse in the car or any other automobile. Most of the automobiles have the automotive fuse located near the car cover.

The user manual gives you systematic instructions. Once the fuse box is located, read the manual carefully to check the fuse that is nonfunctional. For example, if the turn indicators of a vehicle are not working, verify their numbers through the chart given in the vehicle's manual.

After this, you can remove the nonfunctional fuse by following the instructions given in the manual. You may remove the fuse with your hands. Remove the particular fuse and check if it is blown or burnt. If the metal coil inside is separated, it means the fuse is blown. You need to replace the fuse that is burnt.

When looking for a replacement, you need to look for the amperage rating of the fuse that is blown. It is a bit risky to use a fuse with different amperage rating, as it may blow the fuse again and damage the equipment it is designed to protect. After understanding the replacement process, you can easily replace it into the slot meant for the fuse. In this way, you can identify and solve the problem of burnt fuse yourself.

Finally, at present, with automobiles getting cheaper and cheaper, you can get automobile fuses …

Portable Battery Chargers – An Outdoor Power Source

I love electrical gadgets. I grew up listening to music and was fascinated by radios and sound equipment in general. I'm not sure if I could live without my digital camera and cell phone. Let's face it, we are a technology driven society now.

I also love the pure outdoors and the raw beauty of nature. My wife and I are planning a camping trip this coming July near the Delaware beaches. With that I will make sure we have all the automotive emergency tools in the trunk. My portable battery charger has served us in many situations thus far and we'll make sure to bring it for our trip.

Many automotive battery chargers come with a built-in inverter for an outdoor power source. You can also buy a separate inverter to hook up to your portable battery charger if it does not come with a built-in inverter. With this you can hook up small electrical appliances like radios for some outdoor music. Make sure to read the instructional manuals.

Your portable battery charger may not be suitable when you are hiking long distances as they are usually pretty bulky and heavy, unless you do not mind carrying an extra ten pounds in your backpack! But again, like I mentioned in my previous article, they are also a great night light source for camping. Keep one in your tent for those late nights.

So besides being a portable jump starter for your car battery and an air compressor for your tires these chargers also come in handy for outdoor activities

This is just another great idea I wanted to share with my fellow campers. Trust me I have tons more, but that will be for next time. Until then, always drive safe and happy camping! …

Automotive Tools

The work of an auto mechanic revolve around repair and maintenance performance of automobiles and other vehicles such as trucks and motorcycles and to do this, they often use hand tools in their line of work.

Here are three of the most commonly and most valuable automotive tools that an auto mechanic must have as part of their repair and maintenance tools:

Pliers – this can be described as a two handled hand tool with two movable jaws. Pliers function is grasp small objects and either tighten or loosen parts into place plus they are also used to hold and bend materials such as wires and it will usually also have a small area that is equipped to snip wire at the base of the jaws. Pliers have several types which are all used by a mechanic in their work such as the channel pliers, long nose, diagonal cutting and slip joint pliers.

Screwdrivers – these are tools often used by automobile mechanics to fit into screws and either tighten or loosen them into place. Screwdrivers have a Screwdrivers have a distinct tip which fits into each screw. There are several different types of screwdrivers to fit each type of screw. This automotive tool actually has various types such as the Flat-head, Phillips, Robertson and hex which are all used by auto mechanics.

Wrenches – The function of this automotive tool is to hold slippery or small nuts and bolts and either loosen or tighten it. Wrenches are made in a number of sizes in order to fit the various nuts and bolts used in parts of an automobile. Just like pliers and screwdrivers, wrenches come in various types but they are all used for tightening in some form.

Some types of wrenches are: torque wrenches, impact wrenches and monkey wrenches which are all used by auto mechanics in their everyday work. …

How to Apply Automotive Paint

If you want to repaint your vehicle on your own and achieve that trendy look, then it is important to get all the information you can get about the paint that you will use. You will need to choose the tools to use wisely, select that part of the garage that is well ventilated ie where there is free passage of air.

All automotive paints are not the same but there are some few qualities that you need to ascertain before you buy the paint for your car. Any paint that you use should not be polished after application unless it is of poor quality. Paint should always be flexible without the use of flex additives. To improve paint coverage, use paint primer as an undercoating.

When dealing with a minor repair or even a full restoration, preparation is absolutely necessary. Clean the surface that you are using. There are two types of contaminants that will need to be cleaned, these are Water based contaminants, such as dirt, dust and bird droppings. These can be removed easily with a good car washing soap and hot water. And then there are Solvent based contaminants that include wax, plastic resin, oil and tar grease. These require the use of grease remover. In order to know that the area is clean, flush it with water. The water should not stick on this surface, if it does you will need to add more grease remover.

Before applying the automotive paint that you desire, you can remove the old paint using solvent based color removers, making a smooth base on your car body. You are now ready to use a primer on these surface. Use a top quality spray gun, applying sweeping horizontal strokes back and forth. Let the coat dry before sanding it again and applying a fresh coat. …

Automotive Tools for the Road Warrior

In today's highly mobile world, many spend countless hours and miles traveling in their automobiles for work and vacation. Modern cars are also far more reliable than the cars of 30 years ago. We have begun to take them for granted. We expect them to just work day in day. However, the time to learn the lessons of basic car repair is not on a deserted highway at 2 am on the way up to the ski slopes! Automobiles still breakdown, have flat tires and batteries run out of juice. Most people think that you have to be a space shuttle engineer to even open the hood of a 21st century car. While it is true that computer technology has drastically changed the way engines and cars operate, there are still some basic car repairs that you can perform in a pinch. You must carry some basic automotive tools with you at all times in order to carry them out.

A basic kit with automotive tools does not have to break the bank or require you tow a trailer full of tools. You can go as basic as you want and add more tools as your needs change. The first thing to do is put together a list of automotive tools that you will probably need. (I have included one in this article.) You will be surprised to find that you own many of them already. The real chore is to get them together in one place and carry them with you. You will also need something to carry them in. First see if you have an old duffle bag stuffed in a closet. If not you can probably get one cheap at an Army surplus store. Now it is time to look at our automotive tool list and start collecting them.

Automotive tools for your kit should include the following: set of various screwdrivers (both flat head and Phillips), crescent wrench, pliers, torque wrench, pocket knife, jumper cables, battery terminal brush, spare fuses, 1 quart of oil, duct tape , flashlight, gloves, medical kit, road flares, reflective vest, blanket and funnel. Make sure your car jack and tire iron are in their proper place in your car's trunk. After you have gathered these items and put them in your old duffle bag, store it in your truck so its there when you need it. These items can prove to be invaluable to help you fix a minor problem and be on your way. …

Autozone Franchise Review

AutoZone is a retailer and distributor of automotive spare parts and accessories. The company is located in Memphis, Tennessee. It is a well established brand in the market place, providing franchise store with instantaneous recognition as the 'Automotive Store of Choice' in their area.

The company has an access to the widest variety of products in the premium brands and their own range of Exclusive Brands. This gives an opportunity to franchisees to differentiate their store from the rivalry, and also allows them to increase their margins.

  • Dedicated VIP Loyalty Program is designed by the company in order to encourage cash customers to approach franchise stores repeatedly.
  • In combination with a retail optimization consultancy, AutoZone also assists franchisees in order to find the best location for their store. This ensures that franchisee's store is positioned in the highest catchment area, and this eventually ensures more feet coming in franchisee's store.
  • Designing and customization of a store layout, is done by their Store Development Team with a floor plan, to make sure that the location suits the franchise store, franchisee's needs and the market.
  • With immediate access to company's progressive computer system, ordering products at all times is 'just a click away'.
  • Their long history in the market place explains that they have deep-rooted and strong operational relationships with the suppliers in the automotive parts industry.
  • Company's Marketing Department is persistently structuring the AutoZone brand with television advertising, leaflets and various other promotional techniques. This ensures that franchisee's customers are always being reminded that the company is the best suitable for shopping for automotive parts and spares.
  • The AutoZone Family comprises the AutoZone Service Centre that assists franchisees with developing and launching of their store. Other facilities available for franchisees include multi-media Call Centre, Buying Department, Legal Department, and Marketing Department.
  • Company has got a dedicated Buying Department whose role is to ensure that franchisees are supplied with the best quality products at economical prices.
  • Company's product range lists over 90,000 Stock-keeping units, and its top-notch warehousing facility makes it possible for franchisees to order all of the products from just one place.
  • In order to ensure financial and banking services more accessible & affordable to franchisees, Autozone has conferred special rates and services from leading financial institutions.
  • Company's strong sense of Family has ensured that franchisees' workers will have an access to enhanced services such as health care, pension funds and funeral cover.
  • Additional training in a variety of business skills is offered by AutoZone's newly opened Business Skills Development Training Centre. This training covers Catalogue Training, Income Statement Analysis and more.

When looking to start any business it is important, particularly considering today's market, that you look for specific ways to cut minimize or reduce overhead and risk. Any business is going to have risk, but it is important to have a full understanding of the amount of investment, startup cost and "ROI" (Return on Investment).

Most people are not aware that 80% of ALL franchise endeavors fail in …

The Different Types Of Thermometer And Their Use

There are many different types of thermometer on the market. Whether you’re checking the temperature of food and drinks, monitoring room or outdoor temperatures at the workplace, choosing a thermometer for a child’s medical kit, or taking critically important industrial measurements, it’s vitally important to choose the thermometer(s) best suited to the job at hand.

In today’s market, more thermometers are used without firstly being checked for traceable accuracy, or suitability of purpose, yet the accuracy and suitability of your thermometer to its intended application could be the difference between passing and failing a health & safety audit, wasting a whole industrial process, or being correct the first time.

When you’re choosing a thermometer, it’s important to understand its associated application, temperature measurement range, resolution, accuracy, and the maintenance required to achieve repeatable measurements. Some applications will require you to achieve a much more accurate reading than others. You’ll also need to consider the environment in which the thermometer is used. In a professional environment, the accuracy of your reading will ultimately affect the credibility of your future measurements, and organisation as a whole.

So, let’s briefly consider the types of thermometer on the market, and their accredited application(s).

Traditional Thermometers (Spirit Filled)

Often the cheapest and most popular type of thermometer, these are ideal for use at home or in non-specialist environments where traceable accuracy is not required. They have a spirit level indication, are easy to read, and typically measure in both degrees C and degrees F. They can often be wall mounted or submerged in liquids, and require very little maintenance. These thermometers have variable measurement ranges, resolutions and accuracy.

Dual Sensor / Multiple Sensor Thermometers

Often used in a professional environment, these thermometers allow the simultaneous monitoring of two or more environments over both short and long periods of time. They are ideal for applications such as indoor and outdoor temperature comparisons, the monitoring of storage areas, and classroom maintenance. A package normally consists of a main display unit and external temperature sensors. Each external sensor reading is displayed on the main unit. The main unit can typically be wall or desk mounted, and traceable accuracy is recommended. These thermometers have variable measurement ranges, resolutions and accuracy.

Irreversible Temperature Labels

Temperature indicator labels are self-adhesive temperature proofing foils. They are ideal for use in processes where specific temperature values need to be achieved, such as sterilisation. They are also suitable for use where temperature values should not be exceeded, such as engine or bearing monitoring. They are a relatively cheap, yet effective way to achieve permanent records of accuracy. Each foil segment on a label is sensitive to a different temperature and when exposed to its rating will turn black. Each segment has both °C and °F temperature values. Each label is oil and water resistant, and the colour change is irreversible even after the object being measured cools down. After use, labels can be removed. These thermometers have variable measurement ranges, resolutions and accuracy.

Fixed …

Unveiling the Benefits of Augmented Reality

If you are familiar with the news of the gaming world and recent technological advancements, then you have definitely heard or read something about augmented reality (AR). This is the term that has driven the attention of tech pros and ordinary customers by its specific features and unique experience it can provide. To describe the essence of the notion in simple words, augmented reality is the technology that provides an enhanced real life view by means of implementing the elements or graphics generated by the computer. These elements are otherwise called “virtual components”. They can be related to images, 3D objects, locations or the combinations of these elements. As a result, a user gets an extraordinary (augmented) perception of the reality, which ensures unique experience.

Essential Merits of Augmented Reality

The technology has been brought to the masses comparatively not long ago, but it has already become one of the leading trends in gaming and other industries. The developers of augmented reality apps and other web products try their best effort to explore the benefits of the technology. Some of these merits are mentioned below:

  • AR helps drive the attention of users to the products and services the companies offer nowadays. It helps get the clients engaged into the activities they offer.
  • Due to the innovative approach, the technology contributes to the value and popularity of brands and products
  • AR apps can be used on the go, which is both convenient and time-saving
  • To use AR applications, no special media tools are needed. This is an affordable and functional alternative to the majority of existing media platforms.
  • AR apps are developed with regard to the growing needs of the market, which makes it possible to adhere to the needs of the target audience.

Spheres of Application

It is a widespread misconception that augmented reality can be applied in the gaming industry only. Although, this sphere of application is one of the most popular and profitable these days, there are other areas, where the AR apps can be a real found.

Augmented reality can have practical application in marketing, for example. By driving the attention of customers to the brand content, it helps increase the amount of sales and profits. This is achieved through the implementation of specific brand content, such as TV ads, promo videos, audio clips and what not.

The next sphere of application is automotive industry. You cannot even imagine how functional and essential the AR in-built car dashboards are! They make it possible for the drivers to learn travel and tech data without distracting from the road. This can be done on the go, which is very convenient and contributes to the enhanced safety. AR apps can be developed to provide visual instructions on the timely car maintenance.

When it comes to business sphere, AR is also of great help. The technology is often applied to develop special bank cards that provide the exhaustive account information a client may need any time of the day. AR applications …

Tips to Buy Automotive Parts

Choosing appropriate auto parts for your car is as important as buying the car itself. A wrong decision can lead to a more expensive product or even worst, accidents can happen when faulty auto parts are purchased. But a good decision will definitely give best results. Let us examine some essential things that a buyer or car owner should consider when purchasing automotive parts either new or slightly used.

When purchasing these products, it is strongly recommended to seek professional help prior to taking any action. Similar to what we do when we are not experts or unsure of some things that need accurate decisions, seeking help from professionals is always on the brighter side. Professionals can provide you with concrete ideas on the necessity and best alternative for an auto part you are trying to purchase. They sometimes would recommend stores that they have proven to be the best source for that car part.

Choose only genuine auto parts if necessary. With genuine auto parts, a car owner is guaranteed of the same quality as the original part fitted on the car. Parts like brakes, rocket arm, crankshaft, and other vital parts of a car should only be replaced with genuine auto parts. If possible, only purchase auto parts from car manufacturers and their recognize dealers. Replacements should be the last alternative in case finding genuine auto parts is impossible. But these days, genuine auto parts are easily found.

There are plenty of stores recognize by car makers to sell car parts. Some of these stores are starting to build their online presence by setting up websites to represent their business over the Internet. It is best to consider visiting these websites to check for their recommendations about car parts and accessories. One advantage of online stores is the number of stores offering a certain product. Since it houses thousands of sellers from around the globe or just a specific area, you are positive to finding the part you need that may not be available from stores nearest you.

Always purchase the right model fit for you car. Names of these auto parts will not change, but the models are of different types. When purchasing auto parts for replacements to old parts, it would be best when you bring the actual auto part to the store for professional technicians to check and give you the right auto part. If you do the purchase online, it is strong advised to check the model and type of the car and gather enough detail about the auto part you are trying to purchase.

After seeking professional help, it is important to consider the price. Auto parts are known to be expensive, but one can fix that. Compare prices with other dealers, but be sure not to compromise the quality of the product you are going to purchase. Buy products that are of good quality and at the best price.…