7 Uses for Old Newspaper

People have been inventing ways to reuse their news since they began printing. Many uses have been handed down from generation to generation simply by the process of "This is what we do." As times changed and people no longer actually used the paper after reading it, putting it in the recycling bin became the thing to do. Now that more of us are becoming aware of limited resources – the planet's as well as our own – new uses for old newspaper are being created.

First, let me give you a few facts about newsprint. Newsprint is the paper used in your daily newspaper. Once made mostly of wood pulp, it is now made with a combination of materials, including wood scraps, sawdust, and recycled paper. According to conservationatree.com, Canada is the largest supplier of newsprint while the United States is the largest consumer. In spite of widespread use of the Internet, the newspaper business is still a thriving industry.

Generations have used newspapers to wash windows or start a fire. Ask anyone who lived during the Great Depression and you are sure to hear a number of ways newspapers were used and reused until they were thrown away or burned.

I recently found some unique and (to me) new uses for old newspaper. Here are seven of my favorites:

1. Get rid of odors. Crumpled newsprint stuffed into smelly shoes for a couple of days will absorb odors. It can also be used in a musty basement, closet or refrigerator. If you've ever had an old freezer, you know that musty smell! Replace with fresh paper each week until the smell is gone.

2. Mulch the garden or compost . Shredded newspaper is not pretty, but it helps keep weeds at bay in a flower or vegetable garden. You can also tear paper into small pieces and add to the compost pile.

3. Use it as wrapping paper . Use the comics for a child, the sports section for fans, or the finance section for the executive. As an added bonus, make a bow from the same section with easy directions online or in craft shops.

4. Protect outdoor plants. If a cold snap is coming in, cover outdoor plants with newspaper pages. Secure to plant stems or borders with clothespins. * This is only good to use if weather is dry.

5. Prevent ice on windshields. Placing several sheets of newspaper on the windshield of a car makes leaving for work on an icy morning easier. Lay the sheets across the glass & fasten with easy to remove tape. In the morning, simply remove paper & drive away with a clear view!

6. Help boots, hats, and purses keep their shape. Stuffing the inside of each item with crumpled paper before storing for a season helps keep their shape and keep odors at bay.

7. Replace paper towels. Newsprint is great for absorbing spilled liquids or wiping grease from a frying pan. It also works great to …

Top Ten Sports Shoe Brands Worldwide

At the beginning of 2010, I think it is necessary to give the public a clear guideline of the world famous sports shoes brand like Nike shoes and etc. Here is a simple list of top ten sports shoes brand. If you have gotten any interests of purchasing a pair of sports shoe, you could take the list as a source.

1. Nike
As a well-known American sports brand, Nike was famous for its high quality Nike shoes and advanced technology. Beside, the swoosh logo as well as the popular slogan "just do it" make it one of a kind and gain a great amount of reputation.

2. Adidas
Created by Germany, Adidas has represented a special kind of status. Founded in 1948, Adidas has helped countless athletes to achieve success. Thus, it is a successful example which perfectly combines both trust and respect of the public.

3. Reebok
Reebok is a subsidiary of German sportswear giant Adidas. It firstly originated from Europe mainly in UK, then expansion its business to international.

4. Puma
During fifty years development, puma grows up from a small shoes factory in a German village into a transnational corporation worldwide.

5. Fila
Founded in Italy in 1926, the products of Fila involved many fields including sports shoes area. Now, it has become one of the most famous fashion sports shoes brand in Italy.

6. Converse
The first pair of basketball shoes was produced by converse. And its classic Chuck Taylor All Star basketball shoe is still well-received all around the world.

7. New Balance
Eschewing promotional advertising campaigns, New Balance has soonless grown to be one of the largest makers of sports footwear in the world. To offset the pricing discrepancy with Nike, Adidas and other companies, it offers technical innovations that others do not, such as greater selection of size, a blend of gel inserts or heel counters.

8. K-Swiss
K-Swiss was founded by two Swiss brothers who were interested in tennis and introduced the first leather tennis shoes. It was once elected as the best company by American Footwear News magazine.

9. Asics
Asics is a Japanese athletic equipment company. And it had become widly renamed for their running shoes as being among the top performance footwear in the market.

10. Hi-Tec
Hi-Tec is the world`s leading outdoor sports brand, at the same time it is a veteran hiking shoes in British. It primarily focuses its attention on mid-price range of the market. …

The Secrets of Low-Cost Sports Sunglasses

ZZ Top summed it up best: "The choice is up to you 'cause they come in two classes: Rhinestone shades or cheap sunglasses"

These days, most of us can not afford the high price of top-name sunglasses; yet many people think that cheaper alternatives are too "risky", and they pay the higher price anyway. The apparel trade-off is between the importance of protecting your eyes (from dirt, the sun's harmful rays, etc.) and the desire for designer style. It turns out, however, that people's concerns about low-cost sport sunglasses are based on outdated and mistaken information.

Since the late 1990s, manufacturing processes have improved astronomically. Computer-aided design (CAD) and advanced materials have made it possible to produce even the highest quality sports sunglasses at a very low cost. Consider these recent trends:

1. Style counts: There are so many inexpensive brands these days that model their design on the most up-to-date styles and trends. While it's always important to buy from a reputable retailer so to guarantee you're getting the highest quality sunglasses, there are many places you can turn to for sport sunglasses that promise both value and variety in their available styles. It's easy to find a stylish design you want at a price you can afford.

2. UV protection: Above all, we expect our sports glasses to protect our eyes. Do low-cost sunglasses guarantee UV protection? Absolutely, and chances are that the sports sunglasses you're considering are clearly labeled as such. These days it's hard to find any sunglasses that will not offer the same UV protection as more expensive designer brands. In fact, many low-cost sports sunglasses go beyond UV protection and also offer polarized lenses too.

3. Quality built in: The most common myth about low cost sunglasses may be that they're low quality. This is completely not the case. Consider that safety eyewear (usually among the lowest priced sunglasses) must pass stringent regulations and severe impact tests. In the USA, for example, OSHA approves only eyewear that meets ANSI Z87 + standards. Many makers of extreme sports glasses also manufacture safety eyewear, both at a low production cost.

4. The best customer service: Do the big brands care about each customer? Probably not. Instead, it's the smaller, family-run businesses that pay attention to you and your needs. Lesser known brands typically bend-over backwards to keep their customers satisfied. Almost all offer a quality guarantee and put their contact information front and center. Some even provide quality 100% risk free customer satisfaction. These small businesses rely on your trust to grow their business, and they want nothing more than for you to be happy with the quality, performance, and value of your sports sunglasses.

5. Low Cost is a bargain: As you can see, you can get a great quality pair of sports sunglasses without paying designer prices. Designer brands often charge over $ 200. And what do we pay for? Their name! Imagine owning essentially the same pair of shades for only 10-20% the …

Get All Up in the Mix

I have an MBA, so of course I can rattle off the elements of marketing mix. Okay, I lied. Let me drag my marketing book out from under the futon, rescuing it from rabid dustbunnies.

To the very technical, a marketing mix consists of:

  • Price
  • Product
  • Promotion
  • Placement

We all know these "4 Ps" are important. It's a given. I'm going to shake things up (sorry Dr. Kim) and redefine marketing mix. I'm going to define it as:

The combination of different marketing techniques and tools, used together to effectively promote a product or brand. I should have written a marketing textbook! (Note to self …) The point is, your marketing strategy should not consist of only one or two techniques. You know the saying about putting all your eggs in one basket. If all you do is send out press releases, you may boost your SEO, but you're ignoring your local market. If you only advertise in local publications, you're missing out on the wider world of web customers.

Since I specialize in Marketing 2.0 online, I stress to my clients the importance of using both offline and online marketing techniques. For instance, for a new client who sells a Multi-Level Marketing product, I recommend that he network (locally and online), send out email blasts, and use Google AdWords. Now that's diversity.

It's possible to grow both your local sales and your online business at the same time, and you do not have to use a gigantic budget to do so. When setting up your marketing plan, make a list of all the marketing techniques you'd like to engage in. If one does not prove its potential within three months, kick it to the curve and focus on the ones that are generating the most sales. It's easier to hone in on what works than start out with the one thing that will never grow your business.

Think of your marketing strategy as a recipe. It's got multiple ingredients, and seasoning to taste. You're the chef, so at any time, you can taste your concoction and see if it meets your expectations. If not, add a brochure or newsletter to the mix! …

Tax Disc Holders and Key Rings – Best Products For Brand Marketing

In these trying times, it is becoming more and more difficult for businesses, big and small, to spend big bucks on advertising. Businesses owners around the world have come to recognize the more lying and cost effective impact of brand marketing through promotional products.

Promotional Items

One of the most important reasons that promotional items work better than advertisements is the indirect endorsement. For instance if a person is seen using a cap with your company name and logo on it, it is simply presumed that the person has done business with your firm and is one of its clients. When your company name appears on highly visible products, they are seen by a number of prospective clients far and wide, which is a lot cheaper and far more effective than a local advertisement in a newspaper, radio or magazine.

Tax Disc Holdings

One of the things that a vehicle in the UK can not do without is the tax disc holder. Since the tax disc has to be prominently displayed, it certainly obtains a lot of visibility and since it is attached to an automobile, it is also likely to cover large geographical distances. What could be better than having your company name and logo on Tax Disc Holders and passing it on to your clients as a knock of your appreciation for their business? Not only will they appreciate the gesture, they are also likely to find the tax disc holder extremely useful and since more likely to use it, taking your company name and logo where they go.

Key Rings

Key Rings are another one of those items that a person simply can not do without. While some people have one large key ring for all their keys, many have different key rings for their homes, offices, vehicles, etc. You can be rest assured that a key ring is bound to be found useful. If it killed your company name and logo, it is sure to be seen by anyone who comes in contact with the person carrying it, hence marketing your brand name. …

Internet Marketing Without a Website

If you have a business that does not translate well to a "shopping cart" system on an e-commerce site, you may wonder how you can get word out about your services without having a website. While you should definitely consider having a website, there are ways to market your services on the Internet even before you set up a website. The ultimate goal is to build a community of people who know you, know what services you provide, and who like you well enough to recommend you to others. There are many ways you can go about accomplishing this.

Email marketing is the 21st century version of direct mail marketing, but it's much easier. Writing a weekly e-mail about your services and sending it to clients and contacts is a very inexpensive way to advertise your services. Make it easy for new contacts to sign up, and encourage contacts to forward your weekly email to people they think would be interested in what you have to offer. Some of these people may themselves sign up to receive your weekly email.

One reason blogging is so popular for business and commercial enterprises is that blogging works. Your blog is the perfect way to stay in touch with your clients and contacts. Blog posts do not have to be long – in fact, it's best to keep them short and sweet – and they need to be friendly and inviting. Encourage people to comment on blog posts. Somewhere on your blog, have a way for visitors to sign up for your weekly e-mail. Break up longer blog posts with relevant pictures and graphics to keep readers from becoming bored.

There are several free blog hosts that offer convenient and easy setup with numerous available blog templates, so you can make the look of your blog reflect your business. Setting up a blog takes only a few minutes, and it is a great investment for your business.

Even if you do not have a website, you can write articles and get them in front of people's eyes. One way to do this is to write an article as a Google Knol. Google encourages links between Knols, which means your article may pick up some very helpful back links, helping it rise in popularity. You can have links to these articles from your blog and from your weekly email. Google Pages is a way to create a page for free with your content on it. Again, if you do this, put links to it in your blog and your emails.

E-zines are similar to blogs and weekly emails, but they are archived rather than updated like a blog or email. If you include genuinely helpful information, attractively packaged in, say, a portable document file, you have the potential to serve as a reference for clients and prospects, plus you regularly remind those people who you are and what you do.

There are ways to advertise your services online without having a website. Any number …

Marketing Research – Strategies for a Winning Marketing Plan

It's time for a new marketing plan and some of us would rather have our fingernails pulled out than sit down and work out a new strategy. So we put it off or wait for the new year to start this project, because the new year is a time to start over, to put the past year behind us and to make resolutions for the coming year. But, there is nothing that says we can only make resolutions at the beginning of the year.

One definition for resolution is, "A course of action determined or decided on." A marketing plan could have considered a course of action determined or determined on the operation of a business. A marketing plan encompasses every aspect of a business. It is more than selling, more than advertising and, it can be done any time of the year. Furthermore, it can and should be reviewed several times a year.

Often, we start a new marketing plan by taking up where the old plan left off. We review that plan, maybe update a few items. We start out by asking "What went wrong? What went right?" This approach asserts all the data is in and all that is needed is to eliminate the things that did not work out and beef up the things that did work.

While that is a legitimate and very workable way to approach building marketing strategies, the focus is a bit narrow. It does not help shine a light on new opportunities, changes in the marketplace or industry, or new methodologies that might improve efficiency. Furthermore, the best marketing results come from tightly focused marketing that clearly communicates to a targeted audience.

In a workaday world that gives us little time for reflective consideration, we often tend to rush this process and assume that the company is doing what it should be doing, selling what it should be selling, marketing to the right audience, and is organized and staffed the way it should be. This year, let's take a moment and ask ourselves more questions about the market, our audience, our resources and our competition. Your marketing plan can take a whole new direction when you get the answers to questions such as: "Is this still the right thing to sell? Is this still viable? Is this what people want? Does it still fit with our corporate identity and mission? ? Who wants this product or service, and what are the benefits that they believe are get ? How do our company, our products and our services compare to similar companies, products and services in the marketplace today? Has our competed their product or business model ? "

Once you get a good feel for the marketplace and any new opportunities or challenges coming from outside the business, it's time to take a look inside with questions like: "Have we added capabilities, skills or knowledge that suggest we do new markets? Are there abilities, skills, knowledge or equipment that we need …

How to Quickly Achieve Great Business Writing

Running a business is demanding.

You have to think about costs, sales, staff, product or service development, and how to keep your customers happy.

On top of that, you also need to up with your marketing.

I don’t just mean the odd bit of web copy here, or email there, I’m talking about the small mountain of content you need to make sure your business gets noticed.

That means:

  1. Newsletters
  2. Case studies
  3. Emails
  4. Brochures
  5. Blogs
  6. Articles
  7. Press releases
  8. Reports
  9. White papers
  10. Manuals
  11. eBooks
  12. Profiles
  13. Social media updates
  14. Leaflets

That’s not the end of the list, but it gives you an idea of what you need to produce on a regular basis.

But it doesn’t matter what form your content takes, it has to be brilliant every time.

Every piece must engage, inspire, interest, be relevant, persuade etc., without exception.

You get the picture.

That’s a tall order, especially when you’re trying to juggle everything else.

At the beginning of this article, I promised to tell you the quickest way to great marketing writing.

Are you ready for it?

Can you handle it?

OK, if you’re sure.

Here goes.

Ditch your thesaurus.


You shouldn’t be, because it really is as simple as that.

Where most companies… no strike that, where most writers go wrong is that they reach for the thesaurus.

I don’t know if it’s some throw back from their academic years, but for some inexplicable reason they (yes, I am actually talking about you) believe that to sound plausible and to get their ideas across, they must abandon good old-fashioned plain English for incomprehensible marketing/management speak.

It might surprise you to learn, but there is no evidence to prove a correlation between the number of syllables in a word and the writer’s intelligence.

Big words do not make you sound intelligent. If anything it has the opposite effect.

If you can explain your ideas in plain English your audience will applaud you. If you use big, incomprehensible words and marketing-speak they will think that actually, you have no idea what you’re talking about.

So please stop substituting perfectly good simple words for ridiculously pompous drivel.

Why use “cognizant” when “aware” does a better job?

Why can’t things be equal instead of “commensurate”?

People have skills not “proficiencies”.

I use my skills; I don’t “leverage” them.

If you want to improve your marketing and business writing and engage with your readers, do everyone a favour and ditch your thesaurus.…

EBook Marketing Techniques

If you want to increase your income through your selling eBooks keep reading. The five remarkable plans revealed in this article could change your life and your future.

First of all, you have to treat your eBook like any other product or service you want to profit from. This means you need to have a marketing plan. This is an area where many writers fall short and limit their potential income and audience. This marketing plan needs to be all inclusive.

The next thing you need to do is create a web site to promote your eBook. This needs to be a website specific to that eBook. This web site is essential to the success of your eBook as it will work 24/7 to promote your book. This gives potential readers a glimpse of what your book has to offer and a glimpse of you, the author.

The third thing to consider is blogging. This has become a very valuable marketing tool, especially for writers of eBook that are targeted to a specific audience. More writers are logging on to blogs and actively participating in the discussions. This gives readers an opportunity to get to know the writers and the writers gain a reputation of being an authority. This means that their eBooks are more likely to sell.

Similarly, the fourth item is discussion forum which is very much like blogs in that the members are focused upon a specific topic. If your eBook fits that topic then it is in your best interest to join that forum and become a very active member. In essence, go where your audience is, become involved in their activities and get to know your audience.

The fifth and final item is to never under estimate the value of social networking websites. The web sites are excellent places to promote you eBook. You will be joining the ranks of other writers, entrepreneurs and business persons taking advantage of the power of these web sites. People from all walks of life are becoming active on these websites. Make sure that your marketing plan for your targeted ebook includes these social networking websites. …

Marketing – What Works Best?

Some experts claim using the number 7 will dramatically increase your sales and conversion ratio.

However, in his article, "The Truth About The Fallacy Of 7" Dean Phillips strongly disagrees with that assessment. Dean writes:

"Almost without exception, every infomercial I've watched over the years, regardless of the product, have prices that end with a five or a nine. For example, $ 29.95, $ 39.99, $ 249.95. , but in marketing, it's just another number! "

Is Dean right?

With all due respect to Mr. Phillips, I think he's missing the point. It really does not matter what has worked in the past or is currently working for someone else. In marketing, it's all about what works best for you.

It has long been determined blue is the best color to use for your website. The color blue is supposedly to have a calming influence over visitors to your website, making them more receptive to your offer. Certain shades of blue indicate dependability, making it a good color for business ads. Blue is also associated with authority and dependability, and is a popular color for uniforms, worn by police officers, mail carriers, security guards and other officials.

With that in mind, I used the color blue when I built my website. However, while doing research for this article, I also discovered some of the most successful Internet marketing websites do not use blue at all. Sites like Addme.com, Knowthis.com and Marketingterms.com.

Proving once again, it's all about what works best for you.

Some experts claim having an attractive website will help you sell more products. But Mark Daoust of Site-reference.com discovered something interesting. In his article, "The Surprising Truth About Ugly Websites" Mark writes:

"I was stuck by an example of just how effective ugly websites can be this past week as I was browsing through some related news." I stumbled across the story of Plenty of Fish. dating service much like Match.com (but without the subscription fee). There was nothing specifically impressive about the website that stood out to me, in fact the site was actually rather ugly.

What caused me (and I am sure several other people) to take a second look at the website was its reported earnings. It is reported that this website brings in over $ 10,000 from AdSense – in one day. Yes, you did read that correctly. For those of you counting, that is $ 300,000 per month and nearly one million dollars in just three months.

The example of Plenty of Fish lead me to consider how an ugly website could be so successful. As I looked around, I suddenly realized that this was not the only successful ugly website. eBay is unbelievably ugly, Craigslist has never won an award for innovative design, and IMDB has never even bothered to format their text out of the default Times New Roman. "

I'd like to add something relative to Mark's statement. Selfpromotion.com has one of the ugliest websites I've ever seen. The website …