What is PR Marketing?

In the last five years, business has changed.

Every day we are asserted by hundreds, if not thousands of marketing and advertising messages. They are in the newspapers and magazines we read, on the television and radio and on our favorite websites. We are called by telemarketers, we get direct mail and email spam. We have learned to filter 99% of this out. So where does this leave you if you need to promote your business? What should you do? You should ditch your current marketing and do PR Marketing instead.

So what is Marketing PR?

PR Marketing is not PR / Marketing (a combination of the two), it's marketing that is totally driven by a PR – Public Relations – focus. It is no longer enough to sell to people, you need to tell and / or educate people about what you do and what your business does. You also need to position yourself and your business as either an expert in your field, or the provider of a completely unique product or service. You need to do this not only with your prospective customers, but also with those people who are likely to influence your prospective customers.

"People who are likely to influence" is a very important category – think of the influence a wife or partner is when buying a car, or small children who exert a very powerful influence over their parents when it comes to purchases of fast food and Toys. The "people who influence" category also of course includes journalists and bloggers, whose opinion is valued as being expert and perceived (generally) as unbiased.

So how do you position yourself and / or your business in this way?

By completely re-focusing your marketing so that you are informing people about what you do, in as many ways as possible, as opposed to "selling" to them. Traditional advertising is generally not an effective way to inform people. Al and Laura Ries, authors of "The Fall of Advertising and the Rise of PR", veterans of the advertising industry in the US, maintain that you can not change a person's point of view about a brand, product or service with advertising, you can Only reinforce an opinion a person already has. Many businesses large and small have attempted (and failed to) change perceptions using advertising. The authors claim that the only way to change opinion and perception effectively is with PR.

To implement a basic PR marketing program you should do the following five things:

[1] have a website that is packed with useful information about what you do, and is regularly updated

[2] communicate regularly with your customers and anyone else who expresses an interest or has an interest in what you do

[3] inform the media about what you do – again on a regular basis

[4] find as many ways as possible to reach out to your target market and inform and educate them on what you do – offline and online

[5] if …

In the last five years, business has changed.

Every day we are asserted by hundreds, if not thousands of marketing and advertising messages. They are in the newspapers and magazines we read, on the television and radio and on our favorite websites. We are called by telemarketers, we get direct mail and email spam. We have learned to filter 99% of this out. So where does this leave you if you need to promote your business? What should you do? You should ditch your current marketing and do PR Marketing instead.

So what is Marketing PR?

PR Marketing is not PR / Marketing (a combination of the two), it's marketing that is totally driven by a PR – Public Relations – focus. It is no longer enough to sell to people, you need to tell and / or educate people about what you do and what your business does. You also need to position yourself and your business as either an expert in your field, or the provider of a completely unique product or service. You need to do this not only with your prospective customers, but also with those people who are likely to influence your prospective customers.

"People who are likely to influence" is a very important category – think of the influence a wife or partner is when buying a car, or small children who exert a very powerful influence over their parents when it comes to purchases of fast food and Toys. The "people who influence" category also of course includes journalists and bloggers, whose opinion is valued as being expert and perceived (generally) as unbiased.

So how do you position yourself and / or your business in this way?

By completely re-focusing your marketing so that you are informing people about what you do, in as many ways as possible, as opposed to "selling" to them. Traditional advertising is generally not an effective way to inform people. Al and Laura Ries, authors of "The Fall of Advertising and the Rise of PR", veterans of the advertising industry in the US, maintain that you can not change a person's point of view about a brand, product or service with advertising, you can Only reinforce an opinion a person already has. Many businesses large and small have attempted (and failed to) change perceptions using advertising. The authors claim that the only way to change opinion and perception effectively is with PR.

To implement a basic PR marketing program you should do the following five things:

[1] have a website that is packed with useful information about what you do, and is regularly updated

[2] communicate regularly with your customers and anyone else who expresses an interest or has an interest in what you do

[3] inform the media about what you do – again on a regular basis

[4] find as many ways as possible to reach out to your target market and inform and educate them on what you do – offline and online

[5] if …

Real Estate Development – The Secret You NEED to Know If You Want to Become a Property Developer

We've had a few people tell us that they really want to become a successful Real Estate Developer but they are not sure if they have what it takes. So here's some information that we thought might help …

Having our own architectural practice means we're able to work with some of the most successful Real Estate Developers in the business and observe first hand exactly what type of mindset it takes that allows them to build property empires and accumulate massive fortunes.

Many studies have concluded that each one of us has a wealth blueprint. From our earliest moments our views towards money are conditioned by the sources around us like our parents, friends, relatives, teachers, classmates and the media. This programming extremely influences our wealth accumulation.

We found that part of creating a 'Developer's Mindset' mean that we needed to first remove any blockages that could hold us back from achieving our true potential. These blockages can be physical (a real injury), emotional (beingjudged or rejected), mental (not having language skills) or spiritual (taking certain teachings to their limit). Whatever its type – these blockages can be like a big rock in front of you that impede your forward progress.

The problem is – it is not always easy to identify these blockages. We sort help from internationally privatelyowned development coach Paul Blackburn and during his Mental Toolbox he explained to us that it's our money beliefs that can hold us back. Paul classifies people's money beliefs as:

– It's Easy: These people believe that there is never enough time to take advantage of all the opportunities they see lying around. If you can, hang around these people, their attitude may rub off!

– It's Hard: These people grow-up hearing 'we can not afford it', their catch covers include 'money does not grow on trees'. They believe money is hard to come by and even harder to keep.

– Easy Come, Easy Go: By being in 'lucky' situations, they find money both relatively easy to make and ridiculously easy to blow. They have a roller coaster existence, characterized by the expression 'easy come, easy go'!

– Struggle: These people believe that it's not OK for money to just turn up – It must be earned. They typically utter 'another day, another dollar'!

– Always Broke: 'Money does not go as far as it used to' these people will often say they believe wealth is immoral, wrong or shameful.

– I'm Powerless: These people feel they are powerless to earn more, complaining 'I can not, it's too hard'. As their parents usuallyave them too much, they never learned to make an effort themselves.

– Drama Queen: They are always broke because there is always some earth shattering money difficulty occurring.

In the first eLesson of our RED Club mentoring program we talk about how we had to change our money beliefs and reprogram ourselves so we could attract an abundance of wealth. We also talk about the mental habits …

Five Fundamental Principles for Success In Real Estate Investing

Many people are feeling the budget crunch, not to mention being tired of their 40-60 hour a week job. Because of this, they are looking into other ways of making a living, such as real estate investing. Real estate investors can sometimes make tens of thousands of dollars per month working only ten hours a week! But whatever business is right for you, there are several principles that will make the difference between success and failure.

1. You have to find customers. In real estate investing, these are your prospects – people who have the right kinds of homes that they want to unload, or people who want to purchase the kinds of homes you can find. You can be an expert in the real estate business, but if you do not find these prospects, you will not be making any money.

Similarly, in any other business, you have to generate awareness of your services and find those people who want what you have to offer. This is why every business expert stresses that you must plan for at least some investment of time and money into marketing, advertising, public relations, and similar activities.

Fortunately, with email, auto-responders, and the like, you can be contacting a few hundred people a week, but without doing the actual grunt-work of dialing phones, stuffing envelopes, and the like.

2. You need to screen your potential customers so that you do not waste gobs of time on people who will never do business with you. There is no reason to feel bad about this screening process. If they are not really potential prospects, they will be wasting their time, too. Consider that of all the people who contact you with real estate to sell, probably less than 5% of them are genuine prospects. Think of the rest of them as "concerns."

If you learn to screen prospects, you can save yourself hours of valuable time. Good ones will work with you on a deal. Bad ones will want everything their own way, and they will want all of the money. Learn to avoid these customers.

3. The third step is to create and present your offers. Good prospects often do this for you. It is a good idea to simply ask a potential real estate seller how much is the least they will accept. If they name a price, then they have created the offer.

4. The fourth principle of successful business dealings is follow-up. Many people underestimate the value of following up on your prospects. The internet and email have made follow-up simple. Keep in mind that a full 82% of business revenue has been found to come from the second to seventh contact with the prospect. You do not have to spend all your time following up, though. Even contacting three or four people a week can make a big difference, especially if you have screened those prospects.

5. Finally, close the deal quickly. In most cases, you do not have to …

Octagonal Shaped Real Estate Signs Give Agents an Extra Angle

Marketing professionals everywhere know that there is no such thing as enough, or even too much exposure when it comes to advertising brands and selling products. These same professionals also know that cheap, or better yet free, advertising can not be beat. Sure, there are big corporations out there with the means to spend whatever is necessary to splash the company logo across Times Square and the Daytona 500, but for those of us without that big budget, a little ingenuity is necessary in keeping costs down all the While gaining maximum exposure and thus, business.

Tell me how … PLEASE !!!

I will … but first, let me tell you a story. A few days ago I was in my car driving to work when my eyes were involuntarily drawn away from the road towards the front yard of a house that I pass by everyday. I see this house every single day, but never once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy roadway; Egypt, you could make the argument that it's just any old house with no exciting features. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like moths to a light. Something was different, something new that grabbed my attention without even asking me for permission. A metal sign had been placed in the yard with a name, a phone number and the words "For Sale."

So what? Real estate "For Sale" signs are all over the place nowdays!

Yes, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses before either! Hmm … very peculiar. There are several homes with metal "For Sale" signs in the yards on a busy street that I drive down everyday; And yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.

Fill me in already! What is going on?

The truth is, there really is nothing totally off-the-wall unique about the house. The secret, my friends, is in the shape of the metal sign in the yard. The metal sign is in the shape of an octagon, just like a STOP SIGN!

Holy cow, that's awesome! Wait, why is that awesome?

Since we are so accredited to seeing the unique shape of a stop sign while we are driving, our minds automatically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that eight sided metal …

Arts and Crafts – 5 Reasons Why You Should Use Internet to Market Your Hobby Worldwide

Nowadays, internet had been ultimately used in various kind of things. From selling goods to provide free information to people worldwide.

To me, we must not put Internet aside as one of important platforms to make money and generate income out of it.

To market your hobby in arts and crafts with Internet, I’m 100% agree and directly give my support that Internet could double,triple or even quadruple your income compared to offline businesses.

Here, I will reveal out 5 reasons why you need to use Internet to market your hobby worldwide :

1. Marketing worldwide means you need to deal with millions of Internet users on the line every minute,every second and every day. If just 1% from 1 million visitors buy your product with just USD10 a product, you’ll be getting USD100,000.00. That’s just 1% buy from you. There are millions of web visitors every day. Just imagine!

2. Marketing your hobby will be much much more easier by using Internet. Some of the business through Internet need not you to have your own product but you can sell anything. Repeat, almost anything even you don’t have any idea who run the business. What you mainly need is your own commitment to promote the product and you’ll be getting commission out of it.

3. By using Internet, you can run your business wherever you want – even at the top of a mountain(as long as you can reach the Internet line). This mean that you can start to spread out your unique hobby in any place you like especially from the comfortable of your own house or at least as your part time job(if you don’t want to let go your permanent job).It’s up to you. If you made up your mind to start your business from your house, you need to accept that you’re the boss, you’re the coolie and you’re the staff. So, you will be getting 2 main passions – you will start your own business just by following your own hobby, passion and interest and second, your business will be running from the comfort of your own house without to think about the protocol of office jobs, arguing about parking place, sticking in the worst traffic jam and pressuring with unsettled workload day after day.

4. Some of unique or creative hobbies are just known in certain part of the world. If you want to sell the output or product of your hobby to local people, perhaps the products will be getting less profit because majority of the local people have the same hobby like yours.By using Internet, the unique hobby will be recognized and spread beyond your boundaries and the door to bigger income will be opened widely.

5. Internet is just not for selling physical products. With the increment of unstoppable computer technology, you can show your unique hobby in any shape through any platform. You can try to use video link, e-book, images, patterns etc. Those kinds of technologies will make …

Humor in Corporate Gift-Giving – Why So Important? And Why Does Humor Make it More Important?

The right corporate gift adds that personal touch that no other medium, whether owned by Rupert Murdock or Ted Turner can do. It is an item, generally a calendar, a coffee mug, or some item that not only offers this personal touch but is something your client (or potential clients) views daily. It becomes a part of their psyche and they feel a kinship toward you and your company. Traditional media can never do this, and that is why corporate gift-giving, once considered "on the fringe of advertising" has become more mainstream than what once was traditional advertising.

Maybe you have granted giving corporate gifts because you have your own huge inventory in your home of fridge magnets, calendars, tee shirts, chocolates, etc. And no place to put them all (except in a far space of a closet you rarely enter).

Something new has emerged in the world of corporate business, and you know about it if you've been reading Forbes, Wall St. Louis. Journal, or other business publications. Humor.

Humor in the workplace, once considered, water fountain and coffee room talk (along with gossip) is now being taken seriously for both the emotional and financial health of the corporation. Humor consultants are being brought into such companies as IBM, Dupont, and many other Fortune 500 groups?

So what does this have to do with corporate gifts?

Londons Times Cartoons, the largest private inventory of licensed images on the Internet has done something very interesting with their work.

They opened a store of gift items from gourmet coffee gift baskets (with mugs and coasters) to water bottles, to coasters, to sweatshirts.

Corporations are buying these gifts to give to clients and future clients. The difference is, the cartoon is not only of the topic of your company (or the company to which you are purveying the gift), but London only charges $ 2.00 to engrave the gift with your company's name and web address. Most gifts are under $ 20.

So how does this benefit you, and / or your firm?

In a multitude of ways.

Now you have a corporate gift that people do not toss in the closet. They keep it out to display because it has a funny cartoon (the same reasons newspapers devote a full non-revenue producing page to silly pictures. People save them, now usually the newspaper and pass it around for others to see.

For years newspaper publishers have devoted an entire page to a totally non-revenue producing page called the comics page. Ever wonder why? They even have to pay a syndicate for the comics? LOYALTY. They have known for centuries that humor and goodwill sacrifices loyalty, and let's face it, news, especially these days is not necessarily loaded with "humor and goodwill". But you can easily put a bit of it into someone's life, where they see it daily, look forward to seeing it, and your name and www right there with it (for only $ 2). There are not many true …

Humor – Appropriate for Work?

Very few people really enjoy going to their jobs. Let's face it, most bosses are a pain, the work is not very interesting and even if it is, after a while it gets routine. The days are long and when times are slow, they are even longer. Boredom can easily settle in. Some people try to combat this boredom by bringing a little humor into the work place. What follows are two true stories.

One gentleman worked for a medical software company. It was their slow sales and support season and finding things to stay busy was not easy. So this man, who was also an amateur ventriloquist, brought one of his dummies into work. Fortunately, this guy was very well liked and the people in the office, including his supervisor, all got a kick out of it. The jokes and one liners were flying fast and furious. Everyone was having a good time. Then, one worker walked in who had a terrible phobia of dummies. She verbally abused the other employee and then filed a complaint. The employee was absolutely asked to put the dummy away and never bring it back.

Another gentleman who was working at a business school as a computer instructor held a joke session in the teachers' lunch room. All the teachers were asked to get up and tell their favorite jokes. This was all well and good until one of the teachers told an ethnic joke. One of the people in the room was of this ethnicity and became very insulted. He filed a complaint and a lawsuit directed against the school.

These are just two of the probably many cases of humor at the work place turning into an ugly scene. The truth is, what one person finds funny or entertaining, another person may find offensive. When that happens, complaints are bound to be made and that's when the trouble starts.

So what is a company to do? Do they allow humor? Do they post rules that no forms of humorous entertainment or even casual talk be allowed? What if two friends are talking in private on the job and are telling each other jokes? What it somebody walks by and overhears one of the jokes and is offended by the joke? Is it the fault of the two employees that a private conversation was overheard? Where do we draw the line when it comes to allowing humor in the work place?

Unfortunately, what many companies do and a big reason why work is such a miserable place to be, is prohibiting all conversation on the actual work promises that does not directly involve the doing the job itself. People who are speaking breaking this rule are given a reprimand the first time and on a second offense are given some sort of punishment. If the violations continue, they are let go.

Fair? Maybe not. But in an age where everyone has to be politically correct or face possible lawsuits it may be …

A Brief History of the Nintendo

Let's start off with the history of Nintendo the founding company of the Wii and many other popular games systems like the Nintendo 64 and gameboy and Nintendo DS.

Following is a list point form of the companies origin and growth spanning over one hundred years.

1889 The companies founder Fusajiro Yamauchi, who is the great grand father of the present day president of the company, began manufacturing card game called "Hanafuda" He set up his small business in the Japanese city of Kyoto.

-1902 The original intent was to manufacture the card game, to export to different parts of the world. The game was a success abroad as well as in its native land Japan.

1975- Nintendo and Misubishi Electric developed a kind of video game system and they introduced the microprocessor into video game machines for the first time.

-1977 Nintendo started to create video game systems for the home user together with Mitsubishi.

1978 Nintendo started selling coin operated gaming machines, using their micro processors. They then shortly thereafter started a separate division for manufacturing their coin operated machines.

-1980 Nintendo came to America for the first time, they created the branch Nintendo of America Inc.

-1981 Was their defining year for Nintendo they developed the coin operated video game "Donkey Kong" This video game became the hottest, most watched after, video game in history.

1985 Nintendo started to sell the first Family Computer Entertainment Systems in the US. The unit included the famous Super Mario Bros, with Mario the worlds most famous little moustached plumber.

-1987 By this year Nintendo was the first to reach sales of more than one million units in the video game manufacturers.

-1996 Nintendo launched the Nintendo 64 It was the first of it's kind with a 64 bit processor. For a home video game it was unimaginable for many. In the first day alone more than 500,000 units were sold. Later on that same year Nintendo shipped some 350'000 units to North America, the entire shipment was sold out in less than three days.

1998 Nintendo released game boy color and host of new games The Legend of Zelda, Pokemon, Donkey Kong Country 3, Perfect dark etc ..

2001 the gamecube was released, which was the sixth generation of the Nintendo Entertainment system (NES).

2006 On April 14th 2006 Nintendo released the seventh generation of the "NES" the aptly named "Nintendo Revolution". Despite protests from video game manufacturers and the Press Nintendo changed the name to "Wii" The name at first received much ridicule from many constituents, stating that the name appeared to convey a sense of childishness. Nintendo responded and said "Revolution as a name is not ideal; it's long, and in some cultures, it's hard to pronounce." So we wanted something that was short, to the point, easy to pronounce, and distinct. That's how 'Wii, 'As a console name, was created.'

Since it's launch the "Wii console" has sold more units than it's competitors (xbox and playstation) combined. …

The Imperialistic State

Webster defines imperialism as a policy of extending a country's power and influence through diplomacy or military force. It can be arguably said that by the turn of the 20th century the United Sates began to stretch it's rule of democracy to the far corners of the globe. In truth the election of William McKinley edged the United States closer to that lofty pinnacle of dominance, regime change and nation building that we are seeing today. The global reach of our policies and military actions from the past 116 years has gained the United States the recognition as the most prolific imperialistic nation since Great Britain was during the late 17th and 18th century.

Since the beginning of the 20h century the United States has only continued playing into the hands of the power elite. It has been this power elite who have and are the movers and shakers that have steered the United States into too many needless wars costing trillions of dollars and millions of lives while at the same time recklessly endangered the economic stability of this once great nation. In too many instances policy decisions for the last hundred years whether military or not only continued filling the coffers of those who wield the real power. It was Major General Butler that quoted "I served in all commissioned ranks from second lieutenant to Major General. And during that period I spent most of my time being a high-class muscle man for Big Business, for Wall Street and for the bankers. In short, I was a racketeer for capitalism. I suspected I was just part of the racket all the time. Now I am sure of it. " Today, our military continues to be just a tool used by government, and the power elite. We may think that our elected officials do the bidding of their constituents but in truth they are only figure heads in an never ending ploy to beguile the public into thinking that their concerns really matter.

We have to go back to 1898 when President McKinley following the sinking of the USS Maine declared War against Spain. This war even though it lasted only a few months was the start of Americas imperialistic agenda that continues today. The sinking of the USS Maine was not sabotage nor an act of war perpetrated by Spain but was an accident brought about by the extremely hot weather which accelerated the temperature of the ships boiler to the point that the munitions stock piled right next to it set off the explosion that sank the ship. A convenient cover up to capitalize on what was really an accident. But the hysteria that followed by the mass publication of the Hearst's newspapers convinced the public that the United States was justified in going to war with Spain. This was just the first instance in along line of ploys to induce public sentiment to act without knowing the real truths behind what is really a hidden agenda. …

World Global Network Review – Should You Join?

So over the past couple of months, there’s been a company that’s been popping up everywhere on Social Media. The company is called World Global Network. Now if you’re reading this, you’re probably looking for information before becoming a distributor. If that’s the case, look no further because in this WGN Review, I’m going to cover the essential details you’ll need before joining. I’ll go into the company and product but most of all I’ll dive into the actual business opportunity. Now before proceeding, I want to disclose that I’m not a WGN distributor nor am I affiliated with them in any way. In fact, it really doesn’t matter to me whether you join or not. This is important to know because you’re not going to get a biased perspective from me. You’re going to get a truly unbiased World Global Network Review.

So first things first, let’s go into the company. Founded in 2011, WGN has been growing by leaps and bounds in markets outside of North America. From the information I’ve seen, it seems that Asia is probably the strongest market for the company. With that said, the company recently launched in the US. The company has 15 offices worldwide and operates in over 195 countries so there’s truly a global opportunity should you decide to become a distributor. The company sells wearable technology through a Network Marketing business model. The wearable technology is called HELO and it’s like Fitbit on steroids. It monitors steps like Fitbit but it also monitors blood pressure, heart rate, ECG/EKG, breath rate, emotions, fatigue, sleep quality and more. As a parent, I was most impressed with the SOS feature that allows one to hit a panic button on their HELO which will notify your loved ones that you’re in trouble and send out your current GPS position. Imagine your kids wearing their HELO and being one buttons away from letting you know they need help. That’s pretty cool! Another cool feature is Remote Monitoring which allows you to see vital signs of your loved ones that are wearing the technology. Overall, wearable technology seems to be picking up traction so joining a business that allows you to get in front of this global trend might be a good idea.

Now let’s dive into the WGN compensation plan. There are actually several ways to make money but for simplicity I’ll go into the 4 main ways that stuck out to me when I reviewed the information. The first way is the Fast Sales Bonus where you can earn a 10% commission on products you sell. The second way is Binary Commissions where you can earn up to 21% on your lesser volume leg. If you’re not familiar with Binary Compensation Plans, you have to build a right team and a left team. Each week the company calculates the volume on both your teams and pays you commissions on your lesser volume leg. Make sure you review the official compensation plan document so you …