Increasing Your Cash Flow. Key Component of Making, Managing, and Investing Your Money

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To become financially secure in your future, you must realize there are three key, very distinct components when working with money. The obvious one that most people focus on is the “art of making money.” Getting a good education, getting a good paying job, and receiving a paycheck can be easily accomplished. This is the one element that usually gets 90 percent of everyone’s focus. The art of mastering wealth creation is really becoming efficient with not only making money, but understanding that this one component is useless in your quest to obtain financial freedom unless you master the skills of the other two: The management and proper investing of the money to create genuine cash flow you can actually take to the bank and bring home.

It is critically important to understand the latter two, better than the first one. Compounded over time, even someone who makes relatively little money can become a millionaire if they manage what they make wisely and invest it with a high level of expertise and create cash flow. Cash flow is the essential ingredient to mastering wealth creation. Recently a report of a woman was released how she left the university she attended 60 years earlier in the 1940’s after passing, millions of dollars. She was a receptionist or secretary for most of her life. How did she leave millions? She lived within her means, managing wisely, and chose her investments carefully and made millions. This is happening less and less today, with the rise of inflation and the de-valuation of the US dollar. I have seen Individuals earning six figure incomes, annually, waste away their lives buying beyond their means, and struggling in their retirement, while others that earned half of what their peers did, are living a lavish lifestyle, after managing and investing wisely throughout their lives.

What money you make is generally determined by your actual earning potential; how much you and your employers, or company determine and agree you are worth in the marketplace, how much you are capable of generating from your craft or trade, or how much profit you have from net earnings from your business. A simple way to determine this is to look back and see what the highest tax return is that you filed in the most recent years. Generally when deciding that you need to increase your earning potential, there are things you may consider doing. The most common:

· Work more hours in a given week, work overtime, or take a second job.

· Learn to do the same amount of work in less time or more work in the same amount of time.

· Go back to school for further education, learn another trade, update your training.

· Move to an area that will pay more for the skills you already have or take a job that pays more.

The second component, the actual management of your money, is …

Lawn Chair Millionaire Review – Before Joining This is a Must Read

I decided to create a Lawn Chair Millionaire review after finding this program while searching on the Internet over the weekend and checking it out. First the website was very professionally done and immediately done my eye. This is why I decided to take a closer look at this opportunity.

Looking at the Lawn Chair Millionaire program, I discovered that the founders had had an extensive history in multi-level and network marketing. They state that they did years of research, development, testing of alternative ways to make money before eventually finding some well guarded wealth building secrets. Before they launched this program, they also state that they performed expanded research and development.

While gathering information to create this Lawn Chair Millionaire review, I would like to point out the following highlights that the program states it has:

* A monthly subscription to what they call the Vault which contains ways you can make money in your spare time.

* A turnkey home business opportunity that compensates you for sharing the program with others.

* The Money Share Plan.

* The Moneyline Pool which is a pool of money that is given to members during their first 3 months of being active with the program.

* As long as your subscription is current in the Vault, you qualify for the Money line Pool awards.

* The Money line Pool shares are allocated to your duties balance at the end of each month they are due.

* The Moneyline Pool shares are paid to members regardless of whether or not they refer others to the program.

I found out while reviewing the lawn chair millionaire program that some countries can not participate in the program. Some countries are restricted due to tax issues or they have been known as "hot spots" for credit card fraud. These countries are Angola, Cuba, Ghana, Iran, Iraq, Kenya, Liberia, Libya, Nigeria, Rwanda, Somalia, and Syria. So this program is not available in these countries.

I also found out while researching this program that a huge amount of Internet Marketing heavy hitters have joined. It may be a worthy program to be involved with if you have the ability to recruit. …

Types of Newspaper Racks

Newspaper racks are an indispensable item for anyone who wants organize their stacks of newsprint. You may be a how owner, a business owner, or manage a public facility such as a school library and if you have a regular subscription to newspaper you need a way to organize them. These racks are quite useful for bringing an end to clutter strewn around your home or work space, and if used correctly they can bring you great peace of mind. Newspaper racks come in different styles, designs, shapes, colors, materials of fabrication, and sizes and it will be worth your time to careful see what the market place has to offer. Let us take a look at some of the more common types of these racks that can help you simplify your life so great.

The advent and proliferation of the Internet has slowed down significantly the sales and distribution of newsprint, but the fact remains that there still are a significant amount of people in the United States and abroad who still treasure their hard copy and like to read it every day . It is quiet a treat to wake up in the morning and open your door and have a fresh news release waiting for you to enjoy at your kitchen table or den while you enjoy a hot cup of coffee. Some people even have several subscriptions and have the time to read every page and get great satisfaction from this. There are others who rely on newspapers for their employment and actively scour various publications everyday for leads and ways to make more money. Or, you may even be in the business of selling newspapers and you need a convenient and effective way to display your offers to maximize sales volume. Whatever you purpose for reading or selling all of these newspapers there will come a time when you want an easy and simple way to organize all of this paper, and the best way to do this is with well designed newspapers racks.

One of really nice way to organize and store your newsprint collection is with slant wall newspaper racks. This is a kiosk type of design where you can lay folds of newsprint over dowels that are staggered vertically on a wall mount rack. This makes it very easy for anyone to walk right up the rack and see exactly what is available. These are easy to feed and manage, and can hold a decent volume of newsprint. This style of rack works quite well in libraries or home studies where you can easily walk up and store and read your favorite items for the day.

Another type of newspaper racks are the vertical wire grid rack. These are most commonly used by vendors who want to distribute and sell large quantities of materials and occupy the least amount of space possible. These are also a good choice for giving people easy access to free news type materials, and you will see …

Career Switch From Journalism to Public Relations – Research, Communication Skills Transfer Smoothly

As the economy squeezes news editors, reporters and producers into new careers, many emerge into the public relations field. Aside from any initial hesitation about “going to the dark side,” it can be a smooth glide from one form of information delivery to another.

That was my experience after three decades on editing desks in New York, New Jersey and Michigan — my version of a path many others have taken successfully. “I was hired for my first PR position many years ago because of my journalism experience, and I know many others who have made a successful transition,” says Christopher Trela, an independent practitioner in Costa Mesa, Calif.

But one veteran PR executive in Washington, D.C., thinks we’re generally ill-prepared for the profession. Richard Mintz, owner and managing director of The Harbour Group in Washington, D.C., boldly waves a red flag at PR aspirants whose first career involved bylines and the Five W’s.

“Journalists by their nature don’t make great advocates or public relations people because they’re trained to be objective rather than to take sides,” he told Atlantic magazine blogger Jeffrey Goldberg in January 2010. “They also tend to work alone, and they have no business experience.”

Those comments in a post headlined The Great Journalism Exodus score one out of three for accuracy, based on my background and that of other newsroom emigrants. Overlap “between the two fields is galactic,” says Jill Parker Landsman, who brought seven years of reporting and editing experience to her position as communications director at the Northern Virginia Association of Realtors.

Business imperatives are recognized

Direct business administration know-how typically isn’t a tool carried out of newsrooms, it’s true. That’s not to say all journalists are clueless about management, marketing and bottom lines – life-and-death issues in their industry. As Goldberg notes at the start of his post: “Friends in the public relations business… tell me they are inundated with calls from journalists looking to escape our profession before it dies, as opposed to after it dies.”

Characterizing journalists as rigidly objective and solitary doesn’t describe professionals accustomed to flexibility, point-of-view narratives and teamwork. While balanced fairness is the goal, journalism requires subjective decisions about themes, sources, word choices, quote selection and presentation sequence. Reporters and editors work closely with photographers, graphic artists, page designers and online producers – a newsroom version of account teams.

Mintz also seems to overlook or devalue reflexes that accompany newsgathering experience.

“I use my skills to help my company make better decisions on how to place stories, land coverage and shape releases that will capture the attention of journalists,” says Ed Garsten, an electronic communication manager who joined Chrysler in 2005 after more than 30 years in journalism. “My colleagues turn to me often and ask, ‘Will journalists buy this?’ That empowers me to be truthful to them…. I’m fitting in very well.” He had worked for CNN, AP and The Detroit News.

Aleta Walther, a marketing communications consultant in San Clemente, is familiar with bias …

Private Labeled Bottled Water for Sporting Events and Participants

Sports and athletics are such a pervasive force in American culture that few people can avoid their impact. Memories of an important game, event, score, or sports outing are often long lasting whether they are at the institution, team or individual level.

Personalized bottled drinking water is an excellent way to create lasting memories and produce high quality messages. Branding messages are available for teams, institutions and individuals.

Private label water is also an ideal vehicle for fund raising by schools, teams and individuals. Sales revenue through personalized bottled water sales at school sporting events helps ease current budget restrictions.

Sports in America

America is a sporting country with a substantial amount of time and resources devoted to the enjoyment of competitive sporting activities. Sports go hand in hand with a health and wellness life style and competitiveness is an important element in building character in our country's youth and future leadership.

From childhood until post retirement, sports and athletics serve to entertain and create role models as part of programs of exercise and healthy living. As children and young adults combine competition with sound programs of academies and extra curricular activities character and integrity are created. Continuing through adulthood, middle age and retirement athletics are a constant factor in American life. Many retirees spend a great deal of their free time pursuing sports based healthy lifestyles.

Sports in America is a major multi-billion dollar industry. Professional teams represent the major cities in America and engage in all major sports. Colleges base a significant amount of their activities and fund raising on sports and this approach permeates high schools, middle schools and grammar schools through the nation. Club teams and private leagues can be found in many towns and cities. Suppliers of sports products rank among the Fortune 500 of companies.

In addition to team sports, almost every family in the country is engaged in some form of sports activity with such sports as golf, skiing, water sports, bowling, outdoor events and others ranking high on the list of family oriented activities.

The Value of Memorable Events

Pleasant memories of unique performance or events are the result of many sporting activities. Often the powerful memories of a winning season for a local team, the big game that a child participates in, the unforgivable birdie, eagle or hole in one on the golf course and other memories remind one time and again. Many people derive significant pleasure from these memories.

Over time however, even the most powerful memories fade and memorabilia are often valuable as reminders. These reminders take many forms but serve to create continuity and continued interest in the healthy lifestyle of sports and athletic competition. Since individual and team performance is often the result of many hours of practice and hard work, a reminder of accomplishment is often valuable.

Personalized Bottled Water Memories

Personalized bottled water is an excellent way to preserve the memory of important sporting events. With a custom designed label for each and every occasion, …

Principles of Marketing 101

Marketing results should be measured in only one way – increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.

The seven underlying principles are Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion. Let’s begin with image.


Much like people have an image so does their business. Some people are informal and likeable, as are some businesses. Some people are formal and aloof, as are some businesses. Your image is wrapped up in your packaging. The clothes you wear, the haircut you sport, the weight you carry, and the age you are, all create your image. The same applies to your business.

Every way your business presents itself to your customers adds to or detracts from the image you are trying to create with your marketing efforts. Decide on the image you wish to convey to the public and design your business to support that image. Your business cards, letterhead, website, advertising materials, and every other portion of your business which will come into contact with a customer must reflect the same image.

If you sell a product, your image is also reflected in your packaging, the colors, the box, the website, the store — everything. If you sell a service, your image is reflected in your writings, your website, your proposals and your presentations. Make every interaction with a customer or prospect reflect the image you have for your business.

However, remember, it is far easier to create an unforgettable image by differentiating yourself from the competition.


Be as different as a zebra in a herd of horses. You must be different from your competitors in order to stand out. And, you must be able to convey that difference in all your messages to prospects. If you know you are different and don’t convey it, you lose. You must leverage your differences to your advantage.

If you can’t differentiate yourself, it’s because of two general reasons. You think you don’t have any competitors. Or, you have copied your competitors to the extent you all look alike to your prospects.

Thinking you don’t have any competitors is a dangerous and naïve position to take. Even if someone doesn’t sell the exact product you sell, they do compete with you for people’s money. If a potential customer is spending money with someone else, they aren’t spending it with you. Offer something different in product or service.

The second option, where you look just like your competition, is equally dangerous. In this situation, the only way to compete is by having the lowest price. Lowest price also translates to lower profit margin. This means you’re working harder to make money than you have to.

Differentiating yourself …

Private Note Holder Leads

The private note holder industry is one of the greatest opportunities available in the market no matter the economy. There are always going to be opportunities in this industry for someone to make money. If you know anything about Real estate and the value of the industry then you know about cash flow. If you have cash flow then you have wealth. Many people will start buying seller finance notes to create this cash flow. Other times notes are created to facilitate the sale of a property but the holder does not want to hold the cash flow. It does not really matter why they don’t want it. Perhaps there are other interests where they want to put the money or maybe they just want to have the cash now. Whatever the reason there are many private note holders who would rather sell the note they hold for cash. To them immediate cash is king.

If you are looking to work the note business as a broker or beginning buyer of notes then the right note holder lead list is important for you to be able to contact these potential note sellers. It is also important to understand what such a lead list really is and what your expectations should be. It is true there are many of these note holders who do not want to keep the note they ended up with. It is not true however that any company can offer you a note holder lead list which exclusively contains people who want to sell. Not holder lead lists are simply public record data that has been gathered for marketing purposes.

There are some important things to understand before buying a mortgage note holder lead list. The first is to understand the data and recognize it for what it is. With many consumer lead lists the data is simply pulled from current addressees and is current with the name and address that exists now. This type of list is not a specialized list. When you are dealing with a more specialized list such as seller finance note holder leads, the data you seek is specific to the document that was recorded and not to the current address or name. With the private mortgage not holder list you are seeking data that was recorded often years prior. It is the action of the private note being created that you are seeking.

Once you understand that the data is often “old” data due to the nature of the requested information then you can move to understanding the statistics. Make yourself aware of the possibilities of what may have happened since that note was created. The best possible option is that the note was created and the seller or note holder still lives at the same address and no mistakes were made in recording and he wants to sell.

That is not always the way it goes however. Often times the note is created and then the seller moves. Other times …

6 Metrics For Measuring SEO Success

Search Engine Optimization is a long-term investment. Unlike PPC advertising, which can produce results immediately and generate qualified leads within days, SEO often takes months before it moves your website into the desired top search rankings. So, how do you know if you're on the right track in the meanime? What metrics can you use along the way to determine what's working, to keep you moving in the right direction, and to course correct as needed? And how can you tie these into your bigger-picture online marketing analytics, to help you make better marketing and budgeting decisions?

Here are the 6 most important measures that will tell you how well you're doing in the Organic Search Ranking game. These are the tools of the SEO trade, and any SEO consultant should have them at their fingertips. Before you embark on measuring, however, make sure you know what goals you're trying to reach, and set yourself up to measure the things that will have the greatest impact on your long-term success.

Ranking Reports

Since the main objective of SEO is to improve your website's search ranking for valuable keywords, the most obvious metric is your ranking. At the simplest level, you can easily track this by typing your keyword into Google each week and watching where your website appears in the list of results – if you're doing the right things in SEO, you'll see it inch up over time . If you're tracking multiple keywords, Google Webmaster Tools allows you to track the top search queries people are using to find your site, and the average position each one achieves in rankings. If you're looking for a leader and deeper metrics, consider some of the more sophisticated ranking tools that measure your all keywords on all search engines, and track progress over time. We use and really like Advanced Web Ranking from Caphyon – it's easy to set up, easy to use, and has a simple, intuitive interface that shows progress for all your keywords over any time segments – but there are many others as well.

Website Diagnostics

Since your keyword rankings may take time to move up, it's also important to track and tweak other key measures – starting with basic diagnostics that can tell you if your site is 'search engine friendly.' Google Webmaster Tools is a terrifying tool for diagnosing anything on your website that might trip the search engines and cause them not to see, crawl, or index the pages on your site. And if Google can not crawl or index your site, searchers will never find it. Any good SEO consultant should know how to read these diagnostics, and know what to do when there's a problem.

Inbound Link Metrics

Links coming into your site from other sites is arguably the largest determinant of your search ranking. The quantity, quality, longevity, diversity, and productivity of inbound links are there before important metrics to track. Often link building efforts – which you can do yourself …

How the Internet Has Forever Changed Marketing

In the last few years, consumers have changed the way they find what they want, and where they want to get it. Business supplies, concert tickets, and that perfect gift are now on the web, and that’s where many people are going. In the past consumers have responded to direct mail, cold calling, and trade shows in addition to conventional advertising. Those methods are less effective than the internet and also harmful to the environment through toxic ink, paper waste, fuel costs, and other excess energy consumption. With the use of search engines, it is now easy to filter out gimmicks and find what we are looking for directly. The tools are at the tips of our fingers and unlimited. We have access to search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs where we can find information as well as reviews on those services or products we are researching. Therefore, marketers must change their tactics to accommodate how the internet is changing business.

Inbound Marketing is now far more effective. The internet and the emergence of sites such as Google, MSN, Yahoo, Digg and other sites, allow consumers to research what they are looking for without involving the companies directly. “The internet has changed the dynamics of the business world, necessitating from ‘old marketing’ techniques to ‘new marketing’ techniques” (hubspot). Business owners now need to ensure that their website is optimized for this. Website content matters, as well as the location of key words or phrases. To optimize a website, key words must be in the page title, headings, URL, and in the page text. Keeping content fresh and updated is another good way to increase search engine rankings, especially when used in conjunction with viral videos, podcasts, and YouTube videos.

By adding simple tools such as a blog, a site owner creates a unique opportunity for search engine optimization (SEO). However, keep in mind that the blog set up with its own webpage for the best results. Websites are also setting up RSS Feeds. This allows consumers to have their favorite websites send them updates, as opposed to going to each website and searching for the information. Most people have very busy lifestyles and don’t have time to waste. By simply adding this feature, websites are ensuring more visits to their site.

Social networking is a huge way to market to consumers, with 34% believing that businesses should be involved with a social network, while 51% believe they should also interact with consumers through a networking site. After a website has established itself and has more visitors, the designers should add an online form for visitors to register for updates, newsletters or give-a-ways. This also generates new leads for the business. Credible inbound links also generate more traffic to your website and rank your site higher on the search engines.

With all of the “new” technology out there, it is far more effective for advertising dollars to utilize the web and market to consumers in the format …

Business To Business Marketing: An Introduction

Many people often use the term 'business to business (B2B) marketing,' but most of them do not know exactly what it refers to. B2B activity, both online and offline, involves the marketing of services and goods that help other companies operate. Manufacturers, resellers, the government and non-profit institutions are the most common examples of B2B markets.

Business to business marketing associates with five distinct concepts – the exchange concept of marketing, the turn of production concept, the product concept, the phenomenon of marketing myopia and the sales concept.

Converting prospects into customers is an important objective of B2B marketing. A few B2B companies do make some money off a customer base. But most of their capital is made off other businesses. A non-profit institution is a good example. Its operations normally depend on private donations from individuals. The organization also makes the great mass of its money through government funding or from corporations. Due to this reason, a non-profit institution makes itself and its services or products attractive not just to the public, but also to other entrepreneurs.

A business to business marketing company normally focuses on relationship building and communication through marketing activities, producing leads that are fostered during the sales cycle. The decision to purchase is typically a multi-step process that involves more than one person. Therefore, companies use marketing strategies to teach various players in the target group. Components, equipment, raw materials, processing services and supplies are marketed. Since B2B marketers target only other businesses, they have significantly more targeted markets than B2C marketers.

B2B marketing is now one of the fastest developing fields of marketing. New technologies bring more businesses together; Therey companies start to court each other far more sharply. Technology also makes the world a smaller place. So it becomes essential for sales and marketing experts to understand and apply the principles of B2B marketing. …