Premium Luxury Unique Business Cards

Tips to create the best

Business cards are very important marketing tools and any serious business should consider creating the most suitable ones for the business. When it comes to the cards, a professional look is what matters most. The best cards are those that are attractive enough to the eyes without necessarily being overly done especially with included text and graphics. But to make luxury premium business cards that are unique, you need to think beyond the name and logo to display. There are so many paper options and printing options you can think along to come up with the most professional and luxury business cards. Below are helpful tips that will make it possible for you to create unique, premium ones.

Tip 1 Choose the best paper stock

The quality usually will depend on the paper stock that you select. Some of the most suitable finishes include silk laminated, suede velvet laminates, gloss or matte laminated and you can also go for uncoated. Each of the paper options comes with pros and cons and it would be very important to consider them before making the final decision for the cards. You should also think about paper thickness in relation to the final card you want.

Tip 2 Consider embossing effect

One of the best ways of making your business cards stand out is by considering embossing for given texts and graphics. Embossing simply produces raised effect on selected areas of the card. A raised and recessed die is used to achieve this effect giving a pattern that is raised against the background. You can use such technique for your logo or business name.

Tip 3 Try out debossing

Instead of raising selected areas like it is the case by embossing, debossing forces paper material down the surface. This means that the debossed pattern or text will be recessed into paper surface giving a pleasant look in the end. It is an effect that best suits thicker paper stocks because of the deeper impressions it offers.

Tip 4 Color or paint card edges

Color edging is not something most people think about when creating business cards yet it is an effect that can make your cards stand out. You can match the edge colors to your brand colors or choose contrasting colors that do not steal the professionalism off the cards. You can create an interesting twist to your business cards by trying metallic colors like copper, silver and gold that have a luxurious feel to them or fluorescent colors that are exciting and fun.

Tip 5 Die cut your business cards

This is another very unique approach to premium business cards. Die cutting is the process where paper stock is cut to specific shapes with the help of a cutting die. Usually the paper will be placed on a flat surface with backing for support and then the desired die is pressed on to cut as desired. If you choose to die cut, ensure you choose shapes that …

The Top 10 Business Books Ever

In this article I’m reviewing and revealing the all important “A list” top ten business books ever.

I recommend you make a note of all of these books and make a plan to read each one. It’ll take some time to read them all and there’s no rush. I can honestly say that each one of these books has changed my life for the better.

Some are more relevant to employees, others are more relevant to business owners but all are excellent books and whatever your situation I recommend them all.

Ok, here we go, starting with number ten…

10 – Who Moved My Cheese – Dr Spencer Johnson

Suitable for any age and taking only an hour to read this book is a must for anyone who is seeking something better in life. Whether it’s freedom, wealth, love or health, it’ll help you find what you’re looking for in a changing world.

9 – Buzz Marketing – Mark Hughes

This book is the one you might find surprising. You may have heard of all of the other books in my top ten but this one was a surprise to me too. Not being a well known classic, I didn’t expect it to such a fantastic book and so well written.

8 – The Tipping Point – Malcolm Gladwell

This book really is a classic. If you’ve ever wondered what makes some products or trends take off worldwide while others just fall by the wayside, this book will enlighten you. Filled with real life case studies this book is a must read.

7 – The Long Tail – Chris Anderson

We’re no longer restricted to just a few blockbuster movies, or the books in your bookstore, or the songs in your music store. The Internet has given us almost infinite choice, even in the tiniest of niches. This book explains how to capitalise on this and make money from the “long tail”.

6 – The 4-Hour Work Week – Timothy Ferris

Ever fancied outsourcing most of your business and some of you life so you can spend your time doing the things you enjoy? Of course, that’s why you’re reading this and that’s why you should read this book. It changes everything.

5 – The Richest Man In Babylon – George S. Clason

A little like Who Moved My Cheese in that it won’t take long to read and it’s suitable for all ages. It lays down the fundamental principles of building wealth which everyone should know. I’ve read it three times and I still love it.

4 – Rich Dad, Poor Dad 2 The Cashflow Quadrant – Robert T Kiyosaki

This is the sequel to number three below. It builds on the principles in the first book and details what the author calls the cashflow quadrant. Don’t be put off by the terminology, this book really did change my life for the better.

3 – Rich Dad, Poor Dad – Robert T Kiyosaki

Before you read the sequel above …

What's in a Business Card?

Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card?

If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, print and distribution. So if you went to all of the trouble of acquiring them, you should use them to your advantage. Here are a few tried and true rules for marketing with your card.

1. Never leave home without the cards. I have stopped for coffee already and had someone ask me for a card because they saw my car sign as I folded into the local coffee shop lot. If you want people to discredit you as a businessperson, all you have to do is say "Oh sorry I forgot my cards today." I have even been to trade shows and fellow exhibitors were walking around without cards. You have not only lost an immediate opportunity to market your business, but you look like an amateur who does not deserve the business.

2. Is the information correct? The reality is that sometimes we change our contact information. If you know that there will be changes in the near future, then limit the number of cards you have printed. Do not, scribble out and hand write information on your card. Back to "Can anyone say amateur?" I said that to someone once and his reply was, "yes but business cards are expensive." That says two things to me: 1) he did not shop around for a good price and 2) AMATEUR! The idea is to attract business not scare it away.

3. Does the card say what you want it to say? What message are you trying to get across? When designing a business card, think about the placement of information on the card. Is the key information in a prime place on the card? Does the design work with the rest of your company image? Your business card should be an extension of your company just like your logo, stationery, checks, signage, website and more. They should all get across the same message and design.

4. Can prospective clients contact you easily with the information provided on your card? This is a big one!

Is your website up to date?
Do you check your email at least once a day? (And respond!)
Is your email address professional (not )
Is your voice mail message clear, concise and professional?

In this day of technology everyone assumes you must have email and a website for your business to be successful. This is not necessarily true. If you do not conduct business via email or internet then do not put that information on …

Increasing Your Cash Flow. Key Component of Making, Managing, and Investing Your Money

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To become financially secure in your future, you must realize there are three key, very distinct components when working with money. The obvious one that most people focus on is the “art of making money.” Getting a good education, getting a good paying job, and receiving a paycheck can be easily accomplished. This is the one element that usually gets 90 percent of everyone’s focus. The art of mastering wealth creation is really becoming efficient with not only making money, but understanding that this one component is useless in your quest to obtain financial freedom unless you master the skills of the other two: The management and proper investing of the money to create genuine cash flow you can actually take to the bank and bring home.

It is critically important to understand the latter two, better than the first one. Compounded over time, even someone who makes relatively little money can become a millionaire if they manage what they make wisely and invest it with a high level of expertise and create cash flow. Cash flow is the essential ingredient to mastering wealth creation. Recently a report of a woman was released how she left the university she attended 60 years earlier in the 1940’s after passing, millions of dollars. She was a receptionist or secretary for most of her life. How did she leave millions? She lived within her means, managing wisely, and chose her investments carefully and made millions. This is happening less and less today, with the rise of inflation and the de-valuation of the US dollar. I have seen Individuals earning six figure incomes, annually, waste away their lives buying beyond their means, and struggling in their retirement, while others that earned half of what their peers did, are living a lavish lifestyle, after managing and investing wisely throughout their lives.

What money you make is generally determined by your actual earning potential; how much you and your employers, or company determine and agree you are worth in the marketplace, how much you are capable of generating from your craft or trade, or how much profit you have from net earnings from your business. A simple way to determine this is to look back and see what the highest tax return is that you filed in the most recent years. Generally when deciding that you need to increase your earning potential, there are things you may consider doing. The most common:

· Work more hours in a given week, work overtime, or take a second job.

· Learn to do the same amount of work in less time or more work in the same amount of time.

· Go back to school for further education, learn another trade, update your training.

· Move to an area that will pay more for the skills you already have or take a job that pays more.

The second component, the actual management of your money, is …

Lawn Chair Millionaire Review – Before Joining This is a Must Read

I decided to create a Lawn Chair Millionaire review after finding this program while searching on the Internet over the weekend and checking it out. First the website was very professionally done and immediately done my eye. This is why I decided to take a closer look at this opportunity.

Looking at the Lawn Chair Millionaire program, I discovered that the founders had had an extensive history in multi-level and network marketing. They state that they did years of research, development, testing of alternative ways to make money before eventually finding some well guarded wealth building secrets. Before they launched this program, they also state that they performed expanded research and development.

While gathering information to create this Lawn Chair Millionaire review, I would like to point out the following highlights that the program states it has:

* A monthly subscription to what they call the Vault which contains ways you can make money in your spare time.

* A turnkey home business opportunity that compensates you for sharing the program with others.

* The Money Share Plan.

* The Moneyline Pool which is a pool of money that is given to members during their first 3 months of being active with the program.

* As long as your subscription is current in the Vault, you qualify for the Money line Pool awards.

* The Money line Pool shares are allocated to your duties balance at the end of each month they are due.

* The Moneyline Pool shares are paid to members regardless of whether or not they refer others to the program.

I found out while reviewing the lawn chair millionaire program that some countries can not participate in the program. Some countries are restricted due to tax issues or they have been known as "hot spots" for credit card fraud. These countries are Angola, Cuba, Ghana, Iran, Iraq, Kenya, Liberia, Libya, Nigeria, Rwanda, Somalia, and Syria. So this program is not available in these countries.

I also found out while researching this program that a huge amount of Internet Marketing heavy hitters have joined. It may be a worthy program to be involved with if you have the ability to recruit. …

A cold case for temperature control packaging

It’s a mystery how perishables stay that cold for that long.

Los Angeles, CA- The introduction of CooLiner and GreenLiner Insulation materials has been well received by the perishables shipping industry. IPC’s thermal blankets, insulated containers and high performance insulated bags provide temperature protection for cold chain requirements during transit by keeping perishable and pharmaceutical cargo within temperature limits.

Box and pallet thermal liners have been in use for several years by a host of perishables shipping companies (chocolates, pharmaceutical, gourmet cheese and foods).  This industry has certainly changed since the days of Styrofoam.

Nevertheless, IPC’s thermal pallet cover has been shown to protect pallets of perishable and pharmaceutical cargo during transport by stabilizing the cargo temperature and shielding it from weather and temperature fluctuation, including rain and sunlight damage. The product is designed to provide cold chain integrity, and can be custom manufactured to be used with a variety of pallet sizes.

Insulated Pallet Covers- unique design

The thermal blankets are made out of a unique three layer material providing outstanding thermal insulation qualities: a reflective layer, and two layer plastic bubble layer.  The blanket can cover the entire pallet with an optional bottom piece. The cover simply fits on top and around all four sides and is secured on one side with adhesive tape.

Thermal pallet covers are used to help protect a wide variety of cargo that is susceptible to temperature fluctuations during transport such as flowers, fresh fruits and vegetables, fresh fish, pharmaceuticals and hi-tech electrical products.

Air cargo shipping companies widely utilize thermal pallet covers to cover all temperature sensitive shipments as and when the shipment is accepted for transport up until delivery to the consignee at final destination. The blankets guarantee the cold chain to remain and ensure freshness and quality of perishable products in the most adverse weather conditions by insulating the cargo.

Insulated Products Corp continuously innovates the cold chain, the introduction of the thermal blankets being an example of this.

Commenting on the introduction of the thermal blankets, Will Faustino, Insulated Products Corp  Sales & Marketing said: “Airlines and logistics professionals are now recognizing that disposable thermal blankets are an ideal solution to closed chain shipping of controlled ambient cargo that has currently dominated.”

Faustino continued: “These reflective thermal blankets provide the means to offer customers a better and more efficient way to transport perishable goods by reducing the risk of the cargo being affected or damaged by extreme weather and temperature conditions from the time that the airline accepts delivery right up until the products are collected.”

IPC is experienced in developing and manufacturing a variety of insulated products for military, pharmaceutical, healthcare and logistics. The CooLiner insulating material provides high levels of thermal performance and resistance. The product line includes insulated pouches, insulated box liner, high performance box liners and refrigerant materials i.e. gel packs cold packs.

About Insulated Products Corp

As well as manufacturing a range of thermal bags, insulating covers and blankets, Insulated Products Corp, works closely …

Career Switch From Journalism to Public Relations – Research, Communication Skills Transfer Smoothly

As the economy squeezes news editors, reporters and producers into new careers, many emerge into the public relations field. Aside from any initial hesitation about “going to the dark side,” it can be a smooth glide from one form of information delivery to another.

That was my experience after three decades on editing desks in New York, New Jersey and Michigan — my version of a path many others have taken successfully. “I was hired for my first PR position many years ago because of my journalism experience, and I know many others who have made a successful transition,” says Christopher Trela, an independent practitioner in Costa Mesa, Calif.

But one veteran PR executive in Washington, D.C., thinks we’re generally ill-prepared for the profession. Richard Mintz, owner and managing director of The Harbour Group in Washington, D.C., boldly waves a red flag at PR aspirants whose first career involved bylines and the Five W’s.

“Journalists by their nature don’t make great advocates or public relations people because they’re trained to be objective rather than to take sides,” he told Atlantic magazine blogger Jeffrey Goldberg in January 2010. “They also tend to work alone, and they have no business experience.”

Those comments in a post headlined The Great Journalism Exodus score one out of three for accuracy, based on my background and that of other newsroom emigrants. Overlap “between the two fields is galactic,” says Jill Parker Landsman, who brought seven years of reporting and editing experience to her position as communications director at the Northern Virginia Association of Realtors.

Business imperatives are recognized

Direct business administration know-how typically isn’t a tool carried out of newsrooms, it’s true. That’s not to say all journalists are clueless about management, marketing and bottom lines – life-and-death issues in their industry. As Goldberg notes at the start of his post: “Friends in the public relations business… tell me they are inundated with calls from journalists looking to escape our profession before it dies, as opposed to after it dies.”

Characterizing journalists as rigidly objective and solitary doesn’t describe professionals accustomed to flexibility, point-of-view narratives and teamwork. While balanced fairness is the goal, journalism requires subjective decisions about themes, sources, word choices, quote selection and presentation sequence. Reporters and editors work closely with photographers, graphic artists, page designers and online producers – a newsroom version of account teams.

Mintz also seems to overlook or devalue reflexes that accompany newsgathering experience.

“I use my skills to help my company make better decisions on how to place stories, land coverage and shape releases that will capture the attention of journalists,” says Ed Garsten, an electronic communication manager who joined Chrysler in 2005 after more than 30 years in journalism. “My colleagues turn to me often and ask, ‘Will journalists buy this?’ That empowers me to be truthful to them…. I’m fitting in very well.” He had worked for CNN, AP and The Detroit News.

Aleta Walther, a marketing communications consultant in San Clemente, is familiar with bias …

Private Labeled Bottled Water for Sporting Events and Participants

Sports and athletics are such a pervasive force in American culture that few people can avoid their impact. Memories of an important game, event, score, or sports outing are often long lasting whether they are at the institution, team or individual level.

Personalized bottled drinking water is an excellent way to create lasting memories and produce high quality messages. Branding messages are available for teams, institutions and individuals.

Private label water is also an ideal vehicle for fund raising by schools, teams and individuals. Sales revenue through personalized bottled water sales at school sporting events helps ease current budget restrictions.

Sports in America

America is a sporting country with a substantial amount of time and resources devoted to the enjoyment of competitive sporting activities. Sports go hand in hand with a health and wellness life style and competitiveness is an important element in building character in our country's youth and future leadership.

From childhood until post retirement, sports and athletics serve to entertain and create role models as part of programs of exercise and healthy living. As children and young adults combine competition with sound programs of academies and extra curricular activities character and integrity are created. Continuing through adulthood, middle age and retirement athletics are a constant factor in American life. Many retirees spend a great deal of their free time pursuing sports based healthy lifestyles.

Sports in America is a major multi-billion dollar industry. Professional teams represent the major cities in America and engage in all major sports. Colleges base a significant amount of their activities and fund raising on sports and this approach permeates high schools, middle schools and grammar schools through the nation. Club teams and private leagues can be found in many towns and cities. Suppliers of sports products rank among the Fortune 500 of companies.

In addition to team sports, almost every family in the country is engaged in some form of sports activity with such sports as golf, skiing, water sports, bowling, outdoor events and others ranking high on the list of family oriented activities.

The Value of Memorable Events

Pleasant memories of unique performance or events are the result of many sporting activities. Often the powerful memories of a winning season for a local team, the big game that a child participates in, the unforgivable birdie, eagle or hole in one on the golf course and other memories remind one time and again. Many people derive significant pleasure from these memories.

Over time however, even the most powerful memories fade and memorabilia are often valuable as reminders. These reminders take many forms but serve to create continuity and continued interest in the healthy lifestyle of sports and athletic competition. Since individual and team performance is often the result of many hours of practice and hard work, a reminder of accomplishment is often valuable.

Personalized Bottled Water Memories

Personalized bottled water is an excellent way to preserve the memory of important sporting events. With a custom designed label for each and every occasion, …

Prescription Sport Sunglasses – Seeing the Light

You'd think the major manufacturers of sports eyewear would be keen to cater for spectacle wearers, especially given the sheer numbers of us (yes, me included) in the world who are somewhat challenged in the eyesight department. Well, guess what – they are – keen, that is – though, they do not like to shout about it. Why? In all honesty I'm not entirely sure, but my best (educated) guess would be that when it comes to splashing the cash from their marketing budgets on magazine and other forms of advertising, they look at it as a game of numbers and concentrate On hitting the greater part of their audience who do not wear spectacles.

In taking this line, I personally think they've missed a trick. These days, ever greater numbers of middle-aged to older people are partaking in sport and leisure activities, and a sizeable number of them need a little help with their eyesight. It's a medical certainty that for most, the coming of the big 'four zero' will herald a downturn in your eyesight, and even if you've always been proud of those apparently perfect peepers over the years, it may be time to admit a Visit to the optician is necessary.

As mentioned above, there is actually quite a decent selection of prescription sunglasses for sport on the market – you just have to put in a little work to find them. When you do, do not be surprised to find most are expensive; After all, we're talking about a requirement for optical perfection, and you have to pay for the glasses plus adding your prescription lenses. How could that possibly be cheap?

The best solutions to the prescription issue, offered by quite a few manufacturers, involves what the trade call an 'Rx clip' or 'Rx insert'. In essence, the insert is a plastic spectacle clip that holds your prescription lenses and sets behind the actual wrap-around sports tinted front section of the frame. Very often, the tinted lenses are interchangeable, bringing practical and versatile options to the spectacle wearer. Solutions of this type are offered by the likes of Oakley, Bolle Adidas and Rudy Project, as well as a myriad of lesser known manufacturers. None of them are cheap, and there is a pitfall with this type of eyewear that, despite surprisingly, even the 'big boys' of the sports eyewear world often fall foul of …

The problem is this: in order to ensure the tinted lenses do not sit too far off your face, making you look like something out of Battlestar Galactica when you hit the golf course, most manufacturers seat the Rx adapter way way back in the frame – So far back, in fact, that your eyelashes touch the lenses. Not only is this a quite literal irritating problem – you'll also soon find, if you are taking part in active sports or even walking across the beach on a blistering hot day, that sweat will drip from your eyebrows down …

Principles of Marketing 101

Marketing results should be measured in only one way – increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.

The seven underlying principles are Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion. Let’s begin with image.


Much like people have an image so does their business. Some people are informal and likeable, as are some businesses. Some people are formal and aloof, as are some businesses. Your image is wrapped up in your packaging. The clothes you wear, the haircut you sport, the weight you carry, and the age you are, all create your image. The same applies to your business.

Every way your business presents itself to your customers adds to or detracts from the image you are trying to create with your marketing efforts. Decide on the image you wish to convey to the public and design your business to support that image. Your business cards, letterhead, website, advertising materials, and every other portion of your business which will come into contact with a customer must reflect the same image.

If you sell a product, your image is also reflected in your packaging, the colors, the box, the website, the store — everything. If you sell a service, your image is reflected in your writings, your website, your proposals and your presentations. Make every interaction with a customer or prospect reflect the image you have for your business.

However, remember, it is far easier to create an unforgettable image by differentiating yourself from the competition.


Be as different as a zebra in a herd of horses. You must be different from your competitors in order to stand out. And, you must be able to convey that difference in all your messages to prospects. If you know you are different and don’t convey it, you lose. You must leverage your differences to your advantage.

If you can’t differentiate yourself, it’s because of two general reasons. You think you don’t have any competitors. Or, you have copied your competitors to the extent you all look alike to your prospects.

Thinking you don’t have any competitors is a dangerous and naïve position to take. Even if someone doesn’t sell the exact product you sell, they do compete with you for people’s money. If a potential customer is spending money with someone else, they aren’t spending it with you. Offer something different in product or service.

The second option, where you look just like your competition, is equally dangerous. In this situation, the only way to compete is by having the lowest price. Lowest price also translates to lower profit margin. This means you’re working harder to make money than you have to.

Differentiating yourself …