World Global Network Review – Should You Join?

So over the past couple of months, there’s been a company that’s been popping up everywhere on Social Media. The company is called World Global Network. Now if you’re reading this, you’re probably looking for information before becoming a distributor. If that’s the case, look no further because in this WGN Review, I’m going to cover the essential details you’ll need before joining. I’ll go into the company and product but most of all I’ll dive into the actual business opportunity. Now before proceeding, I want to disclose that I’m not a WGN distributor nor am I affiliated with them in any way. In fact, it really doesn’t matter to me whether you join or not. This is important to know because you’re not going to get a biased perspective from me. You’re going to get a truly unbiased World Global Network Review.

So first things first, let’s go into the company. Founded in 2011, WGN has been growing by leaps and bounds in markets outside of North America. From the information I’ve seen, it seems that Asia is probably the strongest market for the company. With that said, the company recently launched in the US. The company has 15 offices worldwide and operates in over 195 countries so there’s truly a global opportunity should you decide to become a distributor. The company sells wearable technology through a Network Marketing business model. The wearable technology is called HELO and it’s like Fitbit on steroids. It monitors steps like Fitbit but it also monitors blood pressure, heart rate, ECG/EKG, breath rate, emotions, fatigue, sleep quality and more. As a parent, I was most impressed with the SOS feature that allows one to hit a panic button on their HELO which will notify your loved ones that you’re in trouble and send out your current GPS position. Imagine your kids wearing their HELO and being one buttons away from letting you know they need help. That’s pretty cool! Another cool feature is Remote Monitoring which allows you to see vital signs of your loved ones that are wearing the technology. Overall, wearable technology seems to be picking up traction so joining a business that allows you to get in front of this global trend might be a good idea.

Now let’s dive into the WGN compensation plan. There are actually several ways to make money but for simplicity I’ll go into the 4 main ways that stuck out to me when I reviewed the information. The first way is the Fast Sales Bonus where you can earn a 10% commission on products you sell. The second way is Binary Commissions where you can earn up to 21% on your lesser volume leg. If you’re not familiar with Binary Compensation Plans, you have to build a right team and a left team. Each week the company calculates the volume on both your teams and pays you commissions on your lesser volume leg. Make sure you review the official compensation plan document so you …

So over the past couple of months, there’s been a company that’s been popping up everywhere on Social Media. The company is called World Global Network. Now if you’re reading this, you’re probably looking for information before becoming a distributor. If that’s the case, look no further because in this WGN Review, I’m going to cover the essential details you’ll need before joining. I’ll go into the company and product but most of all I’ll dive into the actual business opportunity. Now before proceeding, I want to disclose that I’m not a WGN distributor nor am I affiliated with them in any way. In fact, it really doesn’t matter to me whether you join or not. This is important to know because you’re not going to get a biased perspective from me. You’re going to get a truly unbiased World Global Network Review.

So first things first, let’s go into the company. Founded in 2011, WGN has been growing by leaps and bounds in markets outside of North America. From the information I’ve seen, it seems that Asia is probably the strongest market for the company. With that said, the company recently launched in the US. The company has 15 offices worldwide and operates in over 195 countries so there’s truly a global opportunity should you decide to become a distributor. The company sells wearable technology through a Network Marketing business model. The wearable technology is called HELO and it’s like Fitbit on steroids. It monitors steps like Fitbit but it also monitors blood pressure, heart rate, ECG/EKG, breath rate, emotions, fatigue, sleep quality and more. As a parent, I was most impressed with the SOS feature that allows one to hit a panic button on their HELO which will notify your loved ones that you’re in trouble and send out your current GPS position. Imagine your kids wearing their HELO and being one buttons away from letting you know they need help. That’s pretty cool! Another cool feature is Remote Monitoring which allows you to see vital signs of your loved ones that are wearing the technology. Overall, wearable technology seems to be picking up traction so joining a business that allows you to get in front of this global trend might be a good idea.

Now let’s dive into the WGN compensation plan. There are actually several ways to make money but for simplicity I’ll go into the 4 main ways that stuck out to me when I reviewed the information. The first way is the Fast Sales Bonus where you can earn a 10% commission on products you sell. The second way is Binary Commissions where you can earn up to 21% on your lesser volume leg. If you’re not familiar with Binary Compensation Plans, you have to build a right team and a left team. Each week the company calculates the volume on both your teams and pays you commissions on your lesser volume leg. Make sure you review the official compensation plan document so you …

4 Strategic Planning Tools For Business Model Innovation and Business Strategy Design

There are strategic planning tools for pretty much any objective a business executive can conceive of. However, for managers and entrepreneurs wishing to innovate their business model, it can be challenging making the leap from conventional thinking to the sort of creative but realistic thinking from which the next generation of sustainable profits can develop.

Knowing the types of tools you can use for various kinds of business strategy tasks can you get far more innovative results from your strategy development sessions while cutting the time it takes to arrive at good business models.

Tools for Mapping and Dominating Uncontested Market Spaces

1. Strategy Canvas

The Strategy Canvas is a tool first introduced in the book, “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. It is a chart that plots the positions of business competitors relative to the factors important to the customer marketplace. The horizontal axis plots the factors of competition (hopefully established through customer knowledge), and the vertical axis plots the degree of offering or service level.

Using this chart differences between current and potential business competitors can be graphically portrayed. The primary point of the strategy canvas is to illustrate divergence between market and business strategies as it relates to customer needs. By using a strategy canvas, you can create a new value innovation that breaks the conflict between low cost and differentiation – the heart of blue ocean strategy.

The strategy canvas is also a great tool for USP development.

2. Strategic Control Point Index

This is a tool used to assess the level of strategic control a business has in its industry relative to competing businesses and organizations. It was best articulated by management consultant Adrian Slywotzky in “The Profit Zone” (a book which I highly recommend). The strategic control point index classifies these control points according to the level of “profit-protecting power” they confer to a business.

Simply put, it is a simple description of the path to monopoly power (or at least near-monopoly) in any business design. The profit protecting power of these strategic control points go from “None”, “low”, “medium” to “high”. Some examples of strategic control points given by Slywotzky include:

  • 10 to 20 percent cost advantage in commodity product (low)
  • One-year product development lead (slightly higher, but still low)
  • Two-year product development lead (medium)
  • Brand, copyright (slightly higher, but still medium)
  • Customer relationship ownership (High)
  • String of superdominant market positions (Higher)
  • Management of the Value Chain (Even higher)
  • Standards Ownership (Highest)

3. 6 Paths Framework

This analytical tool is another from “blue ocean strategy” and masterfully gives strategists a way to think across the “six conventional boundaries of competition” to systematically construct new assumptions and stimulate product or business design breakthroughs. The idea is that one of these unconventional ways of looking at the competitive landscape may crack open a strategic breakthrough.

a) Look across industries – Compete with alternatives and substitutes for your product/service rather than those you think are your competition.

b) Look across strategic groups

Business Card Cases and 101 Ways to Catch The Public Eye

One of the innovations of advertising was initiated by the Kendall Refining Company when it bought hundreds of Zippo lighters and had the company logo engraved on the lighters’ outer casing. Soon others picked up the concept. The same strategy is used with the contemporary business card cases. However, there are more ways to use this tactic and project a dynamic corporate or business image.

Catch the Public Eye

If you are one of those business people ever on the alert for advertising opportunities, you understand the value of marketing strategies that won’t cost much but will work effectively on the long term. It is not unusual to have business cards in your business card cases – business cards support your advertising campaigns.

The business world is now occupied by younger people and their tastes veer toward the trendy and the novel. Leather and chrome business card cases come in different designs to suit every taste, so these are ideal corporate gifts for patrons and business associates in this category.

Giving away designer business card cases is a smart move to woo more patrons and make your presence felt in a highly competitive market. But do not limit yourself to this type of corporate or business gift. There are other ways to catch the public eye and interest.

How to Survive Advertising Contests

As the business owner, you know your target market. Your advertising should appeal to homemakers if it’s a product geared for household use. If it’s an automotive accessory, it should appeal to all vehicle owners, and so on.

Effective print and online advertising must be visually appealing and contain the necessary information about the business. Hence, everything you give away as business gifts should have these elements.

If you are a small business owner, you can maximize your limited advertising fund by talking to small shop owners – from the butcher to the baker – to give out your business cards to the neighborhood shoppers. You can sweeten the deal with cash and business card cases for their personal use.

Call up local radio stations sponsoring competitions and offer to give a prize – in exchange for free publicity. The popular the radio program, the better for your business because you can reach out to a wider market in your locality.

When marketing a product, make sure you emphasize the product’s value in solving a problem. When people shop for a knife, they don’t look for a multi-purpose knife; they’re looking for one that solves a specific problem. You should be able to make it more sellable than the competition.

Eye Catching Business Gifts

Your year-end business gifts should not be items that will stay inside the bag all the time. Choose gifts that the recipient has to use in public areas. Give business card cases, money clips, and pens. These are not expensive items and can fit into your budget. What’s more, these items are eye-catching.

Business card cases, money clips, and wallets engraved with your …

Tips For the Business Card Holder

The origin of business cards
The business cards you carry in your pocket today evolved from visiting cards that go back as far as the 17th century. During the 18th and 19th centuries, a visiting card would be given to a servant at the door and carried to the lady or master of the house on a silver platter. Thus avoiding Chinese whispers "this king bloke at the door would that be Mr King the Baker or his Royal Highness George IV" and providing the ability to be out to people trying to save you money on your gas and electricity supply. If no one was at home the card would be left to say who had called, thus avoiding the need for teenagers to take and forget a message.

Why do you need them
Whilst no longer carried around on silver platters, even in today's electronic world, business cards are still an essential tool for any serious businessman or trades person. We still expect to be able to ask for a business card and phrases like "I've just changed jobs and have not got the new ones printed yet" do not leave one with a warm feeling about the organisational ability of a potential new supplier. If you do not intend to have business cards, think of your response now to a potential customer requesting one, would you be delighted to hear this response from a potential supplier? If so, stop reading now and find a more useful way to spend your time.

Glad to see your still with us, now before rushing off to your nearest printer for an urgent run of business cards give a little thought to how they will be used and what is the best design for you and your company rather than what's the most convenient design for the printer.

How will you use them
Many organisations use business cards as an advertising medium. Plumbers frequently ask their favourite builders merchant to keep a supply of their cards on the counter in a suitable business card dispenser. On the third visit for parts, even the most diehard DIY'er consider screaming for help. If you're likely to use your cards in this way, keep in mind they may end up in a multi pocket business card stand with only the top part of the card visible, keep this in mind when designing the layout.

Taxi firms place a plastic business card holder full of cards in pubs or restaurants to encourage people to get a ride home instead of walking. When out and about in the evening, you're more likely to have a wallet or purse with you than a desktop card holder, so the smart taxi firm would have cards about the same size as a credit card. Slightly smaller than the standard but much more likely to be carried around and be easily to hand when needed in the future.

If you're an oven cleaner, consider cards made as fridge magnets. Magnetic …

Lego Blocks – Why Have They Successfully Endured The Test Of Time

Lego blocks were originally patented on January 28th 1958 – that’s more than 50 years’ ago. Yet, did you know that you could still use any Lego building bricks you might have bought from that year with the company’s current-day bricks?

In to-day’s throw-away society, very few products can boast such a remarkably long shelf-life, and the durability of these attractive, colourful blocks is just one reason out of many for their outstanding popularity. But, before we consider the other reasons, let’s take a brief look at the beginnings of this renowned plastic brick…

Origins Of Lego

The original founder of today’s colourful plastic building brick was a Danish carpenter named Ole Kirk Christiansen who, at first, concentrated on making wooden toys.

In 1934, the carpenter named his company “Lego”, from the Danish “leg godt” which, roughly translated, means “play well”. However, it wouldn’t be until the year 1940 that the company started to offer plastic toys. And, it wasn’t until nearly 10 years’ later – in 1949 – that interlocking bricks were introduced, sporting the now-famous round studs on one side, and rectangular hollow on the other.

Reasons For Their Success

When originally introduced, the little building bricks were not particularly versatile. Also, plastic was not considered in a particularly favorable light when compared to wood. However, the Company, with its motto of: “Kun det bedste er godt nok”, or: “Only the best is good enough”, continually worked on and improved its toy.

Nowadays, it’s renowned Worldwide, perhaps being fairly unique in the fact that it pleases both children and their parents: kids derive hour upon hour of fun from it; whilst Mom and Dad recognize that playing with the toy is developing their offspring’s creativity, dexterity, as well as problem-solving faculties.

Here are just a handful of other reasons for the never-ending popularity of the bright little bricks:

• Safe, suitable, and fun for children of all ages… adults too!

• Versatile – most ranges are compatible with each other.

• Durable – you can even pass them on from one generation to another.

• Value-for-money – once purchased, they could last longer than you!

• Easy-to-clean – just wash in warm, soapy water.

• Easily-obtainable – from local stores, the Internet, or eBay.

• Environmentally-friendly production and marketing.

• Many different styles – from the ordinary building bricks through to boxed, up-to-date themes such as Harry Potter, Star Wars and Space Police, which include all people and items to fit the particular theme.

The Company continually strives to improve its product. Nowadays, you’ll even find Lego Education Centers, complete with qualified instructors, and fun, Legoland Parks, where you and your family can enjoy castles, dinosaurs, pirates, wild animals, and even water parks.

Fads come and go but, one thing’s for sure… Lego blocks are definitely here to stay!…

Free Web 2.0 Marketing Analytics Tools

Today’s consumers don’t just rely on traditional media for information; increasingly, they are turning to the Internet to help them to make their purchase and decisions. With forums, product websites and blogs, the Internet is a savvy consumer’s playground.

The online advertising landscape however is extremely fragmented with hundred of millions of websites. In order make informed decisions regarding audience profiling and targeting, web analytics has become an indispensable tool.

These resources below will help you learn more about your audience, measure your campaign’s success, keep abreast of the latest market trends and new platforms to reach out to your target audience.

Use these tools to produce your winning combination:

o Google Traffic Estimator is great for quick traffic estimates for new keywords, clicks and spending.

o Utilize Google Web Optimizer to test for the components that make up the best website.

o Use a good site analytics package like Google Analytics, Omniture or Webtrends.

o BLVD Status is an easy yet comprehensive analytics tool that tracks your referrals and conversions with live stats, RSS and form conversion tracking and outgoing link conversions, even from “Digg This” and social media sites.

Analysis and Research

o Keep in the loop with Google Alerts to receive email updates whenever there are new Google results for the keywords or topic you choose.

o Get your Net Promoter Score (NPS) as a simple yet effective gauge of customer loyalty that sorts them out into either promoters, passives or detractors, and from there you know how your company is faring.

Market News

o Search Engine Land – my preferred source for the latest and most comprehensive search engine technology news and trends in the market.

Social Media Marketing

o Social media sites are visited by millions of young people every day, and this is an excellent platform to connect with them, right where they spend a lot of their time; be it uploading a video ad campaign to YouTube or being part of the Facebook or Twitter (the next big thing after Facebook) or MySpace network, which can give you a lot of information about your target customers.

Advertising

o Use sites like Quantcast and Compete.com to obtain detailed measurements of your audience reach, composition and traffic, then peg it against your competitors’ to see where your company stands.

o In my opinion, affiliate marketing is an excellent way to gain exposure and new leads by using a partner website or ad to drive traffic to your website in return for a small commission.…

Lawn Chair Millionaire – Two Inches From Scam

Within five minutes of being on the "inside" you'll feel like you've been taken! What could possibly make you get involved in the first place? Is the sales letter that good? Probably not. You're probably interested in either making money, or in learning some useful information. In either case, the "Lawn Chair Millionaire" is seriously lacking!

The sales copy for Lawn Chair Millionaire makes it sound like they have a vault of information full of ways to make more money. Far from the truth! Here are the details about Lawn Chair Millionaire and what it's really all about.

Finally somebody is telling the truth, and not selling you with their affiliate link connected.

The Pitch

A splash page tells you how much you can make in a single week (over $ 3,250!) With a rapidly increasing dollar amount waiting for you in the "money pool." You can grab your share if you just get in now.

They also talk about their secret vault, which promises a list of places where you can go that are non-mainstream that you will benefit from great investing options. What the vault really is will shock you!

This much is true – the money pool is a brilliant marketing concept. The share of the money pool is really just a discount for the first three months, but this marketing ploy is designed to keep people involved for at least three months. My money pool amounted to this:

Month 1 = $ 19.52

Month 2 = $ 23.73

Month 3 = $ 28.31

Pretty slick, right? That means for a $ 29.95 a month purchase, I would hardly have any out-of-pocket expense for the second and third month.

Here's the problem, it does not matter how much you pay or could earn if the opportunity is merely a money-shell game. Without real value to the product, all you're doing is exchanging money in hopes to get out more than you put in. No price is worth paying for this program! You can bet people will begin dropping like flies once their three month run is up.

The Signup Fee

One of the most aggravating things about this program is the $ 49.95 signup fee, which is 100% non-refundable. They really soak you before you have a chance to even get inside and look around.

It appears the Lawn Chair Millionaire people are the same group who brought us MyWorldPlus (my review on that was none too friendly). If they told you ahead of time who they were, you might run the other direction. Unfortunately, they cover their tracks pretty well. Only when you become a member do you see the same people involved and by then they have your $ 49.95 fee no matter what you do.

The Vault

Now comes the biggest disappointment of all, their so-called "vault" of useful investing and money-making information turns out to be a bunch of hyped-up fancy talk. Instead of meaningful information, all you get is a simple list …

Sport Bottles Can Be Customized Into Promotional Products

Sport bottles can make an excellent addition to your promotional marketing campaigns. However, there are a lot of things that you need to keep in mind if you wish to take advantage of the benefits of sports bottles. First, you need to make certain that you customize your bottles with your logo so that your branding efforts can survive past whatever outdoor event or sports competition that you are attending. While people are likely to remember your brand and where they got the bottle the day of the event, you want them to remember your company long after that. Because of this, it is important that you account for the costs of adding your logo to your promotional bottles.

In addition to adding a good logo to your sport bottles, you also need to make certain that you select the type of bottle that will appeal to the highest number of customers that are interested in your products. For example, if you operate a bicycle shop, you will want to use bottles that are suitable for cyclists. This will draw their attention to your store and allow you to promote yourself to them. In addition to this, you can catch the attention of friends and family of the cyclists. This is useful, as some will purchase biking related gifts for others. By marketing to these people, you increase the chances that they will come to your store rather than go to competitors. When you are customizing your bottles and own a shop, you may wish to include a phone number. This will go a long way towards encouraging your potential customers to seek your store.

When you are customizing your sport bottles, there are a few general guidelines that you will need to follow. First, you will need to make certain that you stay within the guidelines of the manufacturer that you have chosen. While most companies allow up to four colours and print on several parts of the bottle, every company is different. Look at your customization options before you determine exactly what you want. The more colours that you use and the more sides of the bottle you print on, the higher the costs per unit will be. While taking advantage of bulk pricing can go a long way towards ensuring that you pay as little as possible, the amount per unit can become extremely high. This is particularly problematic if you are intending on using the bottles for promotional purposes. When promoting, the most effective way to gain the attention of customers is to offer the bottles for free.

On the other hand, it is important that you do not cut costs on your sport bottles by using the cheapest bottles available. With so many concerns revolving around the presence of Bisphenol A in cheap plastics, it is better to use only high quality plastics that are certain not to have Bisphenol or to use aluminum. This is particularly important if you are advertising towards parents or …

Mortgage Lead Generation Business Model Explained – How Mortgage Lead-Gen Portals Work?

During the last weeks of 2008, I’ve been interviewing with a company, a new Internet Start-Up in Barcelona based on a Mortgage Lead Generation business model. In my research, I found some interesting things about this market that I wanted to share in this article.

The mortgage refinancing business model

First of all, I just want to clarify how this business model works. This model consists mainly on users filling their personal and financial data into a mortgage refinancing portal. Then the portal commits to send the user personalized offers (real offers from brokers or banks) to improve the actual conditions of the user’s mortgage. This service is usually free for the end user and the value created is clear: It basically saves you a lot of time in comparing different offers from different banks that are applicable to your specific financial situation. On the other hand, what these portals get from the end user is valuable information for banks/mortgage brokers: They have a potential customer interested in refinancing its mortgage, all his/her relevant financial data and the permission to send this information to banks/brokers to obtain the best possible conditions. This information is highly valuable for these institutions…. But how valuable? Lets just make some rough calculations:

Given that the average commission on closing a mortgage deal is around 1-3% on let’s say an average home value of (let’s say) US$ 250.000, It means that what a broker earns on closing a mortgage deal is around US$ 2.500 – 7.500. Of course not all the leads sent to a broker end up in a refinanced mortgage, but let’s just assume that 10% – 20% of qualified leads (meaning people interesting in refinancing its mortgage, that took the time to fill many forms and questionnaires with personal information) end up in signing a new deal. This means that the maximum value of a “lead” for a broker (the same goes for a bank) would be around US$ 250 – 1500 (10% – 20% x US$ 2500 – 7.500). Anything below this, means margin for the broker. Depending on each broker’s ability to close deals, the quality of the leads, competition and other factors, each broker would be willing to pay a % of these maximum values per lead.

Expensive Keywords

The first thing that caught my attention was that some keywords in this industry, keywords like “Mortgage refinance”, “Credit remortgages” or “Refinancing mortgage” are amongst the highest paying keywords in Google’s Advertising Network. What this suggest is that this market has become so competitive that has drove the price to one of the highest paid keywords in Internet advertising. It also suggests that at this super high price (around US$ 40 per click) the companies dedicated to mortgage lead generation still make money. Therefore, either they have an amazing conversion rate or they earn really a lot for each lead they generate, either for a mortgage broker or directly to the banks.

A simple calculation would be:

If the conversion …

International Trade Process

Your success in international trade process requires you to master the documentation apart from banking procedures. For SMEs, streamlining of international trade process makes things easier to obtain the info and documents essential for conducting business abroad. A tip here would be useful that, create a seamless mechanism to search & gather leads, and conduct as much transactions as possible on-line because your ability to handle customs, banks and international trade directly impacts your customers’ satisfaction.

-The International Trade Process Routines

You are dependent upon customs for fast clearance of goods in an international trade scenario. Dealing with this issue requires your complete understanding of how international trade works, marketing, managing the channels, source identification, contract terms, risk minimization, logistics, credit insurance and mode of payment. This calls for carefully building clear visions of your international trade process. In the next step, you got to crystallize objectives for your international trade. Having identified your target market and assessed product viability, you can summarize the ensuing process.

1. Understanding the contents of the trade contract document

2. Examining the applicability and penetration depth of information and communication

3. Including techno-legal aspects, so as to analyze the possibility of creating digital links in the foreign-trade with your vendor/importer.

-Role of Customs in International Trade

At times, frustrations may lead to imagining things about customs. In reality, customs facilitate legitimate international trade to the highest permissible extent with the adaptation of relevant international conventions and instruments devised by the World Customs Organization. Customs also maintains effectual controls in order to fight illegal trafficking of goods. Perhaps this is the reason why customs calls the shots in determining the rates of duty, not the importer. While the way you handle customs in your international trade not just impacts customer satisfaction, savings on account of customs duty definitely will have an impact on your bottom line.

Other institutions of key nature are insurers, banks and financial services, other government authorities and international carriers.

As an international trader you must be prepared to face several rocking challenges which include
1. Being able to identify and pay the lowest amount of legally permitted duties and taxes for each country you are trading in

2. Recognizing and making sure that customs authorities are compliant with regulations

3. Networking with experts to interpret myriad and complex regulations for different countries

4. Ability to capture data for planning with efficiency and report trade and custom costs just in time

5. Putting in place a standardized routine to minimize duty and effortlessly move goods across international borders

Remember, although most of the things have been automated, human intervention is still pretty much an essential part of an international trade process. Playing your cards carefully, at every step is the lonely way to success.

If you are interested with us, please visit the website tootoo.com(http://www.tootoo.com/?source=articles) …