Most Agents have never really looked at the profit numbers on Buyer's Agents. Many think they are making a large income off of the Buyer's Agents when that's not really true. It's really a small profit per deal.
Let's say your average commission check is $ 6,000 through your Buyer's Agent. You operate on an 80/20 with your company because you are a very good Agent. The gross fee you split with your Buyer's Agent is $ 4,800. That amount you split 50/50 between the two of you. You each receive $ 2,400. Out of your $ 2,400 portion, you have to pay your advertising, marketing, overhead, other assistant, and all your expenses to run your business. Most Agents' initial cost per transaction (what it costs them to do a deal) is between $ 1,500 and $ 3,000. This is dependent on advertising, marketing, staff, expenses, car, and cell phone. Everything you spend to run your business is divided by the number of transactions you do. Obviously, as your units go up, your cost per unit will come down. The Buyer's Agent will help your cost per unit come down. If you were on the lower end of the cost per transaction of $ 1,500, your net profit in this transaction would be $ 900. That is before you factor in the personal time you invested into the transaction. That is not a lot of money.
Let's say you're worth $ 200 an hour, and you work with a Buyer's Agent for two hours per transaction, which would be easy to do when you consider training, monitoring, managing, helping with the clients, and closing the deal. The truth is two hours is nothing. You would then net after your time, $ 500 for a transaction. Having Buyer's Agents is not highly profitable for an individual transaction. I always tell agents that they will net somewhere between $ 500 and $ 1,500 before they factor in their time. The exception would be if your average commission check were substantially higher than $ 6,000. If your average commission in your market is $ 15,000, you have more profit and more options. The vast majority of the Buyer's Agents will help you generate a small, short-term profit.
Buyer's Agents will also provide a higher quality of life. You will be able to take the lion's share of weekends off (or maybe even all of them). This will increase your quality of life with your family, who would like more weekends with you. You will not be fielding ad calls, sign calls, or conducting open houses over the weekend. You will really be able to turn the cell phone off over the weekend and be free. My Buyer's Agents were responsible for the weekends. They responded to other Agents' inquiries about my listings. They handled the ad calls, sign calls, and open houses. Their job was also to respond to Agents who had written offers when I was out of town, which was every …