Los Angeles Terrorist targets

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Michael Webster: Syndicated Investigative Reporter. Oct 8, 2009 at 7:00 PM PDT A Lake Elsinore man who lost his hand in an improvised explosion device (IED) is being held in custody today after he went to a hospital emergency room with his hand blown off. His brother and mother have been arrested on suspicion of making explosives and child endangerment, a Riverside county sheriff’s sergeant said.

The allegations stem from explosives found at the family’s home, where the mother ran a licensed daycare facility, said sheriff’s Sgt. Dennis Gutierrez.

Benjamin Kuzelka, 23, walked into a hospital and told emergency personnel that he had shot his own hand, said sheriff’s Sgt. Gutierrez.

An examination of the wound determined it was not consistent with a gunshot, and Kuzelka later told deputies that he had been injured by explosives, Gutierrez said.

Sheriff’s deputies, along with agents from the FBI and Bureau of Alcohol, Tobacco, Firearms and Explosives, went to his home at 30524 Audelo Street and found bomb-making materials and marijuana plants, the sergeant said.

Kuzelka was in serious condition and will be arrested when he recuperates.

His brother, Grey Timothy Kuzelka, 21, was arrested and booked into the county jail. He had been free on bail since Sunday, following an arrest on suspicion of drug possession, sales and transport.

Their mother, Rebecca Kuzelka, 55, was also  being held.
The possibility that the family is associated with hate groups or other radical home grown or international terrorist with intentions of bombing southern California targets is being investigated by local, county and federal authorities according to an investigator.
Law enforcement in surrounding counties including Orange and L.A.Counties are investigating to see if there is any connection between the Kuzelka family and any recent bomb threats.
LAX has long been believed by terrorist experts to be a high grade target for terrorist.
In a wide-ranging Rand report it considered the potential casualties from car bombs, mortars, snipers and surface-to-air missile attacks the most likely scenario and is the first public blueprint of the airport’s greatest vulnerabilities.
LAX, the world’s fifth-busiest airport, is considered the state’s top terrorist target. An Al Qaeda plot to explode several luggage bombs in terminals was foiled in December 1999.  According to former president George Bush a Los Angeles skyscraper was a terrorist target.
Bush indicated that in Feb 2006 – Al Qaeda terrorists were planning to fly a plane into the tallest building on the West Coast not long after they’d launched the Sept. 11, 2001, attacks on New York City and Washington.
The terrorists’ target was a notable Los Angeles office building, he said during a speech given at the National Guard Association of the United States’ headquarters.
The 73-story Los Angeles office building, the tallest structure west of the Mississippi River, was called the Library Tower at the time of the terrorist plot. It was later renamed US Bank Tower.
Bush said the scheme involved terrorists using shoe bombs to hijack an aircraft that would then …

Influence of Newspapers

The invention of printing is an epoch making achievement in the history of human civilization. The modern age owes three fourths of its progress to printing. It has brought many blessings in its train and one of these is the newspaper which has deeply and widely influenced modern life in many ways.

A newspaper at first was nothing more than a paper which gave news. In its infancy, it had no other aim. But as it developed, it began to be used for various other purposes and served several ends. Today, it has become a tremendous force for good and evil in the world. It not only continues, as before, to give news but also comments on them, criticizes the people and the government, deals with social, political, industrial and religious questions, reviews books and periodicals, ventilates grievances and does many other things, In fact there is hardly any public activity of man which does not come within the purview of the modern newspaper. The press, of course, has now become an organ of public opinion.

But unfortunately, sometimes the press is stifled. It is prevented from carrying out its legitimate work either by the unfitness of those who manage it or by the unnecessary interference of the powers that be. It is sometimes seen that passion and not reason guides its action. A wrong cause is championed, truth is suppressed and morbid tastes are pandered by it. Dangerous as these evils are, a greater danger comes from the attempt of some irresponsible government to gag or subsidies newspapers. Often, without sufficient cause, newspapers are gagged simply because they had the guts of criticizing plainly the unjust action of government.

But when it runs or is allowed to run in a normal and rational course, a newspaper is a great public educator. More than what can be done in schools and colleges is done by it. It supplies necessary information on the burning topics of the day, tackles the principal social and political problem of a country, criticizes books and brings to light the epoch making discoveries and inventions. It benefits every class of people. But it is not only a public educator and fearless critic of a government, it is also a great social reformer. It is in the columns of the newspapers that social abuse, are ruthlessly exposed and criticized and attention of the public is drawn to the inherent evils of some customs and practices.

The press is also an effective check on the vagaries of men in power. So it is a great mentor and stands against the misuse of power and the miscarriage of justice. It brings all the questions of the day before the bar of public opinion to be approved or condemned by it, in this way it serves the nation. The press is also a very great force in the field of politics. It teaches citizens their rights and responsibilities and make them fit for citizenship. It educates public opinion and teaches …

Types of Newspaper Racks

Newspaper racks are an indispensable item for anyone who wants organize their stacks of newsprint. You may be a how owner, a business owner, or manage a public facility such as a school library and if you have a regular subscription to newspaper you need a way to organize them. These racks are quite useful for bringing an end to clutter strewn around your home or work space, and if used correctly they can bring you great peace of mind. Newspaper racks come in different styles, designs, shapes, colors, materials of fabrication, and sizes and it will be worth your time to careful see what the market place has to offer. Let us take a look at some of the more common types of these racks that can help you simplify your life so great.

The advent and proliferation of the Internet has slowed down significantly the sales and distribution of newsprint, but the fact remains that there still are a significant amount of people in the United States and abroad who still treasure their hard copy and like to read it every day . It is quiet a treat to wake up in the morning and open your door and have a fresh news release waiting for you to enjoy at your kitchen table or den while you enjoy a hot cup of coffee. Some people even have several subscriptions and have the time to read every page and get great satisfaction from this. There are others who rely on newspapers for their employment and actively scour various publications everyday for leads and ways to make more money. Or, you may even be in the business of selling newspapers and you need a convenient and effective way to display your offers to maximize sales volume. Whatever you purpose for reading or selling all of these newspapers there will come a time when you want an easy and simple way to organize all of this paper, and the best way to do this is with well designed newspapers racks.

One of really nice way to organize and store your newsprint collection is with slant wall newspaper racks. This is a kiosk type of design where you can lay folds of newsprint over dowels that are staggered vertically on a wall mount rack. This makes it very easy for anyone to walk right up the rack and see exactly what is available. These are easy to feed and manage, and can hold a decent volume of newsprint. This style of rack works quite well in libraries or home studies where you can easily walk up and store and read your favorite items for the day.

Another type of newspaper racks are the vertical wire grid rack. These are most commonly used by vendors who want to distribute and sell large quantities of materials and occupy the least amount of space possible. These are also a good choice for giving people easy access to free news type materials, and you will see …

7 Steps to Writing the Bullet-Proof Press Release

Press releases are so easy to write that everyone's writing them. That's just the problem. Reporters are inundated with press releases. Some good. Some bad. Some they post by the copy machine so everyone in the newsroom can have a good laugh. With the current trend towards electronic submission of press releases, this problem has been compounded. In self-defense, reporters have begun to brandish a lethal weapon: the delete option of their e-mail programs.

To make sure your press release escapes the round file (electronic or otherwise) and gets the coverage it describes, follow these Seven Steps to a Bulletproof Press Release.

Step 1: Send it to the right reporter.
If you have just invented a way to power your car with chicken soup, do not send a press release announcing this to the local newspaper's financial reporter, a trade publication specializing in garden products, or the Fisherman's Gazette. They will not read it, will not print it and will not like you for it. Identify the publications, reporters and editors who cover your topic and send your press release to them. This can easily be accomplished by using a media directory such as Media Finder (mediafinder.com) or Finder Binder (finderbinder.com).

Step 2: Send it how they want to receive it.
Find out your target reports' preferences: do they prefer to receive press releases by e-mail? Fax? Snail mail? Carrier pigeon? If you submit your press release through a vehicle that they like, you have one less hurdle to clear in getting them to read it. Reporter preferences may be listed in a media directory; If not, ask.

Step 3: Make it newsworthy.
A press release announcing a new hire is often newsworthy (dull, but newsworthy), unless you've hired a temporary stock person for the holiday season who will not even be around when their hire is announced. Make sure your press releases contain real news that will be of interest to at least some of the publication's readership.

Step 4: Avoid hype.
Words like "revolutionary," "best" and "leading-edge" should be avoided, or at minimum backed up by facts and figures or used in quotes from non-biased reviewers. Otherwise, leave them for the infomercial magnates. Chances are, they'd be edited out anyway. No self-respecting reporter would include them in copy to an editor. If you're not sure how to avoid hype, try writing as if your closest competitor was writing it on assignment for the publication. It will probably come out grudgingly factual: just perfect for the news media.

Step 5: Avoid non-meaning words and phrases and industry jargon.
You know these non-meaning phrases; You see them often in high tech press releases. Phrases like, "cross-platform functionality," "utilization procedures" and "user-facilitated interface." These terms will only confuse the reader. The reporter will have to either take the trouble to decipher this babblespeak, call you for a translation, or-the delete option is just a click away.

Step 6: Use standard journalistic style.
Use the inverted pyramid style. This is the practice …

Animal News in the World Today

Animals make the headlines today for many reasons. The problem is that animals tend to make the news for the horrible and unthinkable things that happen to them. In every state across the United States and every country across the globe atmospheres happen to animals great and small everyday. We have covered news stories involving dogs and cats as well as assorted types of animals being stared to death, beaten to death, burned with acid, inhumanely executed in addition to countless other ways. We have written stories about animals that were killed for the fun of it by the sickest of individuals and by accident by the ones who loved them the most. But, with all of the negative headlines that animals are involved in, there are a number of animals that make the news for wonderful, heartwarming and humorous reasons.

Many dogs and cats can say that their owners would not be alive if it were not for them. Dogs and cats have called the police when their owners were in trouble and in need of medical help, dogs have wakened the owners up to let them know there was a fire in the house and still others have been driving the force behind helpful laws being enacted To help make the world a better place to live. Below I have placed one of my favorite articles I have written which highs one of the many happy reasons an animal has made the news. I hope that you enjoy it.

Black Labrador Honored as Katrina Hero

At the annual Genesis Awards, hosted by the Humane Society, a black Labrador now called Katrina was honored for her life saving efforts. A New Orleans man who was in trapped in flood waters after the hurricane recalled how the dog helped to get him to higher ground, without her he obviously would have drowned. The awards dinner attended by leading animal rights activists granted the dog a standing ovation. Katrina was rescued from a shelter after the man's story was reported on a local Los Angeles TV station.

Yes, animals have certainly solidified their position in the world today for both the good, as seen above, and the bad. Join us as we explore the world of animal news one day at a time. …

Career Switch From Journalism to Public Relations – Research, Communication Skills Transfer Smoothly

As the economy squeezes news editors, reporters and producers into new careers, many emerge into the public relations field. Aside from any initial hesitation about “going to the dark side,” it can be a smooth glide from one form of information delivery to another.

That was my experience after three decades on editing desks in New York, New Jersey and Michigan — my version of a path many others have taken successfully. “I was hired for my first PR position many years ago because of my journalism experience, and I know many others who have made a successful transition,” says Christopher Trela, an independent practitioner in Costa Mesa, Calif.

But one veteran PR executive in Washington, D.C., thinks we’re generally ill-prepared for the profession. Richard Mintz, owner and managing director of The Harbour Group in Washington, D.C., boldly waves a red flag at PR aspirants whose first career involved bylines and the Five W’s.

“Journalists by their nature don’t make great advocates or public relations people because they’re trained to be objective rather than to take sides,” he told Atlantic magazine blogger Jeffrey Goldberg in January 2010. “They also tend to work alone, and they have no business experience.”

Those comments in a post headlined The Great Journalism Exodus score one out of three for accuracy, based on my background and that of other newsroom emigrants. Overlap “between the two fields is galactic,” says Jill Parker Landsman, who brought seven years of reporting and editing experience to her position as communications director at the Northern Virginia Association of Realtors.

Business imperatives are recognized

Direct business administration know-how typically isn’t a tool carried out of newsrooms, it’s true. That’s not to say all journalists are clueless about management, marketing and bottom lines – life-and-death issues in their industry. As Goldberg notes at the start of his post: “Friends in the public relations business… tell me they are inundated with calls from journalists looking to escape our profession before it dies, as opposed to after it dies.”

Characterizing journalists as rigidly objective and solitary doesn’t describe professionals accustomed to flexibility, point-of-view narratives and teamwork. While balanced fairness is the goal, journalism requires subjective decisions about themes, sources, word choices, quote selection and presentation sequence. Reporters and editors work closely with photographers, graphic artists, page designers and online producers – a newsroom version of account teams.

Mintz also seems to overlook or devalue reflexes that accompany newsgathering experience.

“I use my skills to help my company make better decisions on how to place stories, land coverage and shape releases that will capture the attention of journalists,” says Ed Garsten, an electronic communication manager who joined Chrysler in 2005 after more than 30 years in journalism. “My colleagues turn to me often and ask, ‘Will journalists buy this?’ That empowers me to be truthful to them…. I’m fitting in very well.” He had worked for CNN, AP and The Detroit News.

Aleta Walther, a marketing communications consultant in San Clemente, is familiar with bias …

Prescription Sport Sunglasses – Seeing the Light

You'd think the major manufacturers of sports eyewear would be keen to cater for spectacle wearers, especially given the sheer numbers of us (yes, me included) in the world who are somewhat challenged in the eyesight department. Well, guess what – they are – keen, that is – though, they do not like to shout about it. Why? In all honesty I'm not entirely sure, but my best (educated) guess would be that when it comes to splashing the cash from their marketing budgets on magazine and other forms of advertising, they look at it as a game of numbers and concentrate On hitting the greater part of their audience who do not wear spectacles.

In taking this line, I personally think they've missed a trick. These days, ever greater numbers of middle-aged to older people are partaking in sport and leisure activities, and a sizeable number of them need a little help with their eyesight. It's a medical certainty that for most, the coming of the big 'four zero' will herald a downturn in your eyesight, and even if you've always been proud of those apparently perfect peepers over the years, it may be time to admit a Visit to the optician is necessary.

As mentioned above, there is actually quite a decent selection of prescription sunglasses for sport on the market – you just have to put in a little work to find them. When you do, do not be surprised to find most are expensive; After all, we're talking about a requirement for optical perfection, and you have to pay for the glasses plus adding your prescription lenses. How could that possibly be cheap?

The best solutions to the prescription issue, offered by quite a few manufacturers, involves what the trade call an 'Rx clip' or 'Rx insert'. In essence, the insert is a plastic spectacle clip that holds your prescription lenses and sets behind the actual wrap-around sports tinted front section of the frame. Very often, the tinted lenses are interchangeable, bringing practical and versatile options to the spectacle wearer. Solutions of this type are offered by the likes of Oakley, Bolle Adidas and Rudy Project, as well as a myriad of lesser known manufacturers. None of them are cheap, and there is a pitfall with this type of eyewear that, despite surprisingly, even the 'big boys' of the sports eyewear world often fall foul of …

The problem is this: in order to ensure the tinted lenses do not sit too far off your face, making you look like something out of Battlestar Galactica when you hit the golf course, most manufacturers seat the Rx adapter way way back in the frame – So far back, in fact, that your eyelashes touch the lenses. Not only is this a quite literal irritating problem – you'll also soon find, if you are taking part in active sports or even walking across the beach on a blistering hot day, that sweat will drip from your eyebrows down …

Humor in Corporate Gift-Giving – Why So Important? And Why Does Humor Make it More Important?

The right corporate gift adds that personal touch that no other medium, whether owned by Rupert Murdock or Ted Turner can do. It is an item, generally a calendar, a coffee mug, or some item that not only offers this personal touch but is something your client (or potential clients) views daily. It becomes a part of their psyche and they feel a kinship toward you and your company. Traditional media can never do this, and that is why corporate gift-giving, once considered "on the fringe of advertising" has become more mainstream than what once was traditional advertising.

Maybe you have granted giving corporate gifts because you have your own huge inventory in your home of fridge magnets, calendars, tee shirts, chocolates, etc. And no place to put them all (except in a far space of a closet you rarely enter).

Something new has emerged in the world of corporate business, and you know about it if you've been reading Forbes, Wall St. Louis. Journal, or other business publications. Humor.

Humor in the workplace, once considered, water fountain and coffee room talk (along with gossip) is now being taken seriously for both the emotional and financial health of the corporation. Humor consultants are being brought into such companies as IBM, Dupont, and many other Fortune 500 groups?

So what does this have to do with corporate gifts?

Londons Times Cartoons, the largest private inventory of licensed images on the Internet has done something very interesting with their work.

They opened a store of gift items from gourmet coffee gift baskets (with mugs and coasters) to water bottles, to coasters, to sweatshirts.

Corporations are buying these gifts to give to clients and future clients. The difference is, the cartoon is not only of the topic of your company (or the company to which you are purveying the gift), but London only charges $ 2.00 to engrave the gift with your company's name and web address. Most gifts are under $ 20.

So how does this benefit you, and / or your firm?

In a multitude of ways.

Now you have a corporate gift that people do not toss in the closet. They keep it out to display because it has a funny cartoon (the same reasons newspapers devote a full non-revenue producing page to silly pictures. People save them, now usually the newspaper and pass it around for others to see.

For years newspaper publishers have devoted an entire page to a totally non-revenue producing page called the comics page. Ever wonder why? They even have to pay a syndicate for the comics? LOYALTY. They have known for centuries that humor and goodwill sacrifices loyalty, and let's face it, news, especially these days is not necessarily loaded with "humor and goodwill". But you can easily put a bit of it into someone's life, where they see it daily, look forward to seeing it, and your name and www right there with it (for only $ 2). There are not many true …

Reliable Sources for Healthy Nutrition

People turn to healthy nutrition sources such as schools of public health to find out information about foods. Many adults will just be interested in learning which food types will supply enough nutrients to sustain an adult lifestyle for many years. Adults at various stages in life might need nutritional elements that will bolster energy levels due to a very active lifestyle. Years will pass, and the nutritional needs for an adult will stay the same but the desire for eating food will wane.

Older adults might have difficulty interpreting the news reports on diet that they see on television. The public health schools provide senior citizen’s with clear and concise information that is formatted in text that is easy to read and comprehend. Senior citizens can use this information to determine what the healthy weight levels for a specific age group are. Other healthy nutritional information will help improve the quality of life for people who diagnosed with Type 2 diabetes. These healthy nutrition sources will ultimately extend life and allow the elderly to lead active lives.

Children’s nutritional needs are separate from adults due to the various stages of life that must be supported by different nutritional needs. Public health studies can be very helpful in directing parents on the right path to feed children foods during the first years of life, when organs are not mature enough to handle the processing of regular food sources. The healthy nutritional sources will identify the foods served to children for lunch at school and parents can use this information to ensure the lunches will meet the needs of the sedentary motion that children experience while at school.

Public health office studies give people access to the scientific principles used to produce food sources on large-scale food processing plans. Most people are not aware of what makes food healthy to eat. Some wonder if the natural carbohydrate levels in foods are what make weight loss possible, or is personal involvement in diet plans responsible for people losing weight from the foods they eat. Some people use the healthy nutritional sources as a motivator to ending unhealthy habits.

The studies conducted by the public health organizations will provide people with the information needed to perform exercises to get fit or to achieve a certain purpose such as weight loss. People can use the healthy nutritional sources to learn which vitamins are needed each day by the body and which can be supplemented into the body through pills or powders to increase energy levels each day.

People use the healthy nutritional sources to study food pyramids to ensure food groups are not left out. Dietary needs are changing due to changes in health regulations and increased interest in scientific research. Some people use the healthy nutritional information to avoid foods that have been proven to cause cancer. People need the latest information to make sound health decisions, and the healthy nutritional sources at the public health offices are able to educate people on …

Free Web 2.0 Marketing Analytics Tools

Today’s consumers don’t just rely on traditional media for information; increasingly, they are turning to the Internet to help them to make their purchase and decisions. With forums, product websites and blogs, the Internet is a savvy consumer’s playground.

The online advertising landscape however is extremely fragmented with hundred of millions of websites. In order make informed decisions regarding audience profiling and targeting, web analytics has become an indispensable tool.

These resources below will help you learn more about your audience, measure your campaign’s success, keep abreast of the latest market trends and new platforms to reach out to your target audience.

Use these tools to produce your winning combination:

o Google Traffic Estimator is great for quick traffic estimates for new keywords, clicks and spending.

o Utilize Google Web Optimizer to test for the components that make up the best website.

o Use a good site analytics package like Google Analytics, Omniture or Webtrends.

o BLVD Status is an easy yet comprehensive analytics tool that tracks your referrals and conversions with live stats, RSS and form conversion tracking and outgoing link conversions, even from “Digg This” and social media sites.

Analysis and Research

o Keep in the loop with Google Alerts to receive email updates whenever there are new Google results for the keywords or topic you choose.

o Get your Net Promoter Score (NPS) as a simple yet effective gauge of customer loyalty that sorts them out into either promoters, passives or detractors, and from there you know how your company is faring.

Market News

o Search Engine Land – my preferred source for the latest and most comprehensive search engine technology news and trends in the market.

Social Media Marketing

o Social media sites are visited by millions of young people every day, and this is an excellent platform to connect with them, right where they spend a lot of their time; be it uploading a video ad campaign to YouTube or being part of the Facebook or Twitter (the next big thing after Facebook) or MySpace network, which can give you a lot of information about your target customers.

Advertising

o Use sites like Quantcast and Compete.com to obtain detailed measurements of your audience reach, composition and traffic, then peg it against your competitors’ to see where your company stands.

o In my opinion, affiliate marketing is an excellent way to gain exposure and new leads by using a partner website or ad to drive traffic to your website in return for a small commission.…