Reliable Sources for Healthy Nutrition

People turn to healthy nutrition sources such as schools of public health to find out information about foods. Many adults will just be interested in learning which food types will supply enough nutrients to sustain an adult lifestyle for many years. Adults at various stages in life might need nutritional elements that will bolster energy levels due to a very active lifestyle. Years will pass, and the nutritional needs for an adult will stay the same but the desire for eating food will wane.

Older adults might have difficulty interpreting the news reports on diet that they see on television. The public health schools provide senior citizen’s with clear and concise information that is formatted in text that is easy to read and comprehend. Senior citizens can use this information to determine what the healthy weight levels for a specific age group are. Other healthy nutritional information will help improve the quality of life for people who diagnosed with Type 2 diabetes. These healthy nutrition sources will ultimately extend life and allow the elderly to lead active lives.

Children’s nutritional needs are separate from adults due to the various stages of life that must be supported by different nutritional needs. Public health studies can be very helpful in directing parents on the right path to feed children foods during the first years of life, when organs are not mature enough to handle the processing of regular food sources. The healthy nutritional sources will identify the foods served to children for lunch at school and parents can use this information to ensure the lunches will meet the needs of the sedentary motion that children experience while at school.

Public health office studies give people access to the scientific principles used to produce food sources on large-scale food processing plans. Most people are not aware of what makes food healthy to eat. Some wonder if the natural carbohydrate levels in foods are what make weight loss possible, or is personal involvement in diet plans responsible for people losing weight from the foods they eat. Some people use the healthy nutritional sources as a motivator to ending unhealthy habits.

The studies conducted by the public health organizations will provide people with the information needed to perform exercises to get fit or to achieve a certain purpose such as weight loss. People can use the healthy nutritional sources to learn which vitamins are needed each day by the body and which can be supplemented into the body through pills or powders to increase energy levels each day.

People use the healthy nutritional sources to study food pyramids to ensure food groups are not left out. Dietary needs are changing due to changes in health regulations and increased interest in scientific research. Some people use the healthy nutritional information to avoid foods that have been proven to cause cancer. People need the latest information to make sound health decisions, and the healthy nutritional sources at the public health offices are able to educate people on …

People turn to healthy nutrition sources such as schools of public health to find out information about foods. Many adults will just be interested in learning which food types will supply enough nutrients to sustain an adult lifestyle for many years. Adults at various stages in life might need nutritional elements that will bolster energy levels due to a very active lifestyle. Years will pass, and the nutritional needs for an adult will stay the same but the desire for eating food will wane.

Older adults might have difficulty interpreting the news reports on diet that they see on television. The public health schools provide senior citizen’s with clear and concise information that is formatted in text that is easy to read and comprehend. Senior citizens can use this information to determine what the healthy weight levels for a specific age group are. Other healthy nutritional information will help improve the quality of life for people who diagnosed with Type 2 diabetes. These healthy nutrition sources will ultimately extend life and allow the elderly to lead active lives.

Children’s nutritional needs are separate from adults due to the various stages of life that must be supported by different nutritional needs. Public health studies can be very helpful in directing parents on the right path to feed children foods during the first years of life, when organs are not mature enough to handle the processing of regular food sources. The healthy nutritional sources will identify the foods served to children for lunch at school and parents can use this information to ensure the lunches will meet the needs of the sedentary motion that children experience while at school.

Public health office studies give people access to the scientific principles used to produce food sources on large-scale food processing plans. Most people are not aware of what makes food healthy to eat. Some wonder if the natural carbohydrate levels in foods are what make weight loss possible, or is personal involvement in diet plans responsible for people losing weight from the foods they eat. Some people use the healthy nutritional sources as a motivator to ending unhealthy habits.

The studies conducted by the public health organizations will provide people with the information needed to perform exercises to get fit or to achieve a certain purpose such as weight loss. People can use the healthy nutritional sources to learn which vitamins are needed each day by the body and which can be supplemented into the body through pills or powders to increase energy levels each day.

People use the healthy nutritional sources to study food pyramids to ensure food groups are not left out. Dietary needs are changing due to changes in health regulations and increased interest in scientific research. Some people use the healthy nutritional information to avoid foods that have been proven to cause cancer. People need the latest information to make sound health decisions, and the healthy nutritional sources at the public health offices are able to educate people on …

Free Web 2.0 Marketing Analytics Tools

Today’s consumers don’t just rely on traditional media for information; increasingly, they are turning to the Internet to help them to make their purchase and decisions. With forums, product websites and blogs, the Internet is a savvy consumer’s playground.

The online advertising landscape however is extremely fragmented with hundred of millions of websites. In order make informed decisions regarding audience profiling and targeting, web analytics has become an indispensable tool.

These resources below will help you learn more about your audience, measure your campaign’s success, keep abreast of the latest market trends and new platforms to reach out to your target audience.

Use these tools to produce your winning combination:

o Google Traffic Estimator is great for quick traffic estimates for new keywords, clicks and spending.

o Utilize Google Web Optimizer to test for the components that make up the best website.

o Use a good site analytics package like Google Analytics, Omniture or Webtrends.

o BLVD Status is an easy yet comprehensive analytics tool that tracks your referrals and conversions with live stats, RSS and form conversion tracking and outgoing link conversions, even from “Digg This” and social media sites.

Analysis and Research

o Keep in the loop with Google Alerts to receive email updates whenever there are new Google results for the keywords or topic you choose.

o Get your Net Promoter Score (NPS) as a simple yet effective gauge of customer loyalty that sorts them out into either promoters, passives or detractors, and from there you know how your company is faring.

Market News

o Search Engine Land – my preferred source for the latest and most comprehensive search engine technology news and trends in the market.

Social Media Marketing

o Social media sites are visited by millions of young people every day, and this is an excellent platform to connect with them, right where they spend a lot of their time; be it uploading a video ad campaign to YouTube or being part of the Facebook or Twitter (the next big thing after Facebook) or MySpace network, which can give you a lot of information about your target customers.

Advertising

o Use sites like Quantcast and Compete.com to obtain detailed measurements of your audience reach, composition and traffic, then peg it against your competitors’ to see where your company stands.

o In my opinion, affiliate marketing is an excellent way to gain exposure and new leads by using a partner website or ad to drive traffic to your website in return for a small commission.…

How To Write A Press Release

Have you ever sent out a media release and got no response? Zero, zip, nil, zilch?

The majority of media releases never get used by the media. Why is this?

Having worked in the media and in media relations for more than 20 years here are my insights on the nine reasons the media will not use your news release.

1. Information Overload.

Journalists are bombarded with information. When I was at the Australian Broadcasting Corporation our fax would spew out at least a hundred media releases a day. With email, the amount of information journalists receive on a daily basis is huge.

2. The Operating Environment.

Walk into any newsroom around the world and its dominated and run by alpha males. In senior editorial ranks the glass ceiling is set in the stratosphere for women.

It's a competitive dog eat dog environment, shaped by egos and deadlines. Journalists have to worry about publishers, editors, sub-editors, executive producers, peers, stakeholders, advertisers, readers, viewers and listeners.

Understand this environment and you understand the pressures they are under. Learn to work within this operating environment. For example, always ask them what their deadline is when initial contact is made.

Most media relations fails because of a lack of understanding of the environment the media work in.

3. Deadlines

Deadlines are absolute and immovable. If you promise something before a deadline and do not deliver, you not only let the reporter down, they are under added pressure to fill a hole.

If you can not make a deadline, let the media know as soon as possible.

Miss a deadline and you miss an opportunity. Always make it a priority to return calls from the media.

Respond to requests for extra information, interviews or photo shoots promptly.

4. Media Products Differ

Different publications and programs are aimed at different audiences. From daily newspapers to specialist trade magazines and newsletters all have a clear brief.

Make sure your media releases matches their brief. If there is not a match, they will not use it.

5. Media People Differ

People differ. Some are ego-driven, some are story-tellers, some are mirror holders, some are truth seekers, and some are social activists.

Find out the key to what motivates them and you unlock the secrets of good media relations.

6. Media Organisations Differ

This is known as agency, where the economics, politics and culture of a media organisation impacts on what stories they run and how they treat a story. For example, public broadcasters like the Australian Broadcasting Corporation have clear editorial guidelines preventing any promotion of commercialism.

7. No Relationship

Relationships are built on trust. The stronger the relationship, the more likely you will understand what the media wants.

The best approach is to communicate, follow-up and then leave it at that. Do not be a pest or time-waster.

8. Lack Of Clarity And Consistency

If you're not clear on what your key message is, how will the media know?

It is better to be clear and …

Newspapers Vs Internet News

Once, it was difficult to imagine morning without a newspaper. We wake up, drink a cup of coffee and read newspapers in order to find latest news in the country and around the world. Today the world has changed. Every hour there is news, every minute something happens. In order to get the latest news, just go to the internet. And if you prefer, you can even get updates (the results of football games, for example), directly to the mobile phone. And this, of course, without any mention of television news channels, which broadcast 24 hours a day. So who really needs the newspapers and there is still the future of this industry?

First of all, many people read newspapers from the habit. Indeed, why, to change anything? Why switch on a computer or TV, if tomorrow morning we will find a newspaper at the door. And if there has been something abnormal sooner, we will probably hear about it on TV. The feeling of reading the newspaper like reading books, and it is rooted in many people. You can read during meals, in bed before sleep, or even in the bathroom. You can certainly use the laptop in these places, but it is far less convenient.

Major newspapers around the world have already noticed this problem a long time. They understand that the news on the Internet is the future. It should also join this trend and this will help in particular to promote the newspaper. Who does not do so, will be left behind. Creating new and popular site with interesting material is not detrimental to the newspaper, but also expands the sources of funding. Many of those who advertise on the Internet are not always advertised in the newspapers. Thus, a circle, in which newspaper promotes the website and the website, brings new readers to the newspaper. Of course, the web site which belongs to well-known newspaper has an excellent starting point on the Internet.

Statistics around the world shows that the number of readers of newspapers is falling every year, and this is very reasonable. The younger generation does not have a natural attraction to the paper, newspapers and books and they are more drawn to the buttons and screens. Therefore, it is clear that slowly, most of the budget of papers will move on to the Internet. During this transition period, they must retain its best reporters, or their level falls, and they will lose many readers.

Personally, I and my family have long ceased to read newspapers, and it happened as soon as I realized that all the news that I read there, I already knew from websites or TV. If the newspaper does not give new information, so why buy it and spend precious time. Online news sites saves time, allows you to filter content, and make information retrieval comfortable and efficient. I like sites that collect the latest news from different sources. This way you can get convenient and most reliable objective …

The Invisible Women of the Great Depression

During the Great Depression, women made up 25% of the work force, but their jobs were more unstable, temporary or seasonal then men, and the unemployment rate was much greater. There was also a decided bias and cultural view that “women didn’t work” and in fact many who were employed full time often called themselves “homemakers.” Neither men in the workforce, the unions, nor any branch of government were ready to accept the reality of working women, and this bias caused females intense hardship during the Great Depression.

The 1930’s was particularly hard on single, divorced or widowed women, but it was harder still on women who weren’t White. Women of color had to overcome both sexual and racial stereotyping. Black women in the North suffered an astounding 42.9% unemployment, while 23.2%. of White women were without work according to the 1937 census. In the South, both Black and White women were equally unemployed at 26%. In contrast, the unemployment rate for Black and White men in the North (38.9%/18.1%) and South (18%/16% respectively) were also lower than female counterparts.

The financial situation in Harlem was bleak even before the Great Depression. But afterward, the emerging Black working class in the North was decimated by wholesale layoffs of Black industrial workers. To be Black and a woman alone, made keeping a job or finding another one nearly impossible. The racial work hierarchy replaced Black women in waitressing or domestic work, with White women, now desperate for work, and willing to take steep wage cuts.

Survival Entrepreneurs

At the start of the Depression, while one study found that homeless women were most likely factory and service workers, domestics, garment workers, waitresses and beauticians; another suggested that the beauty industry was a major source of income for Black women. These women, later known as “survivalist entrepreneurs,” became self-employed in response to a desperate need to find an independent means of livelihood.”

Replaced by White women in more traditional domestic work as cooks, maids, nurses, and laundresses, even skilled and educated Black women were so hopeless, ”that they actually offered their services at the so-called ‘slave markets’-street corners where Negro women congregated to await White housewives who came daily to take their pick and bid wages down” (Boyd, 2000 citing Drake and Cayton, 1945/1962:246). Moreover, the home domestic service was very difficult, if not impossible, to coordinate with family responsibilities, as the domestic servant was usually on call ”around the clock” and was subject to the ”arbitrary power of individual employers.”



Inn Keepers and Hairdressers


Two occupations were sought out by Black women, in order to address both the need for income (or barter items) and their domestic responsibilities in northern cities during the Great Depression: (1) boarding house and lodging house keeping; and (2) hairdressing and beauty culture.

During the “Great Migration” of 1915-1930, thousands of Blacks from the South, mostly young, single men, streamed into Northern cities, looking for places to stay temporarily while they searched for housing and jobs. Housing …

Indian Newspaper Industry

With 42% market share, newspaper continues to be a dominant advertising medium across the world. As most of the cost is fixed, profitability of a newspaper company is primarily driven by the circulation volume. Large newspaper companies around the world are becoming multi-dimensional and are increasing their stakes in television, radio, magazines and other businesses. They are also operating online news websites to take advantage of economics of scale achieved by sharing resources while providing a range of outlets to advertisers.

The most important characteristic of Newspaper industry is the significant start-up cost that is required for buildings, presses, establishing distribution channels and large editorial staff to develop original content on a daily basis. Building brand value and maintaining a large circulation volume therefore is crucial to recover these high fixed costs. While the rate of renewed subscription is usually high, gaining new subscribers gets difficult in tough competition scenarios.

Advertising is a major source of revenue which directly depends on the health of the economy. Advertising also depends on Circulation, which is the second most important source of revenue and is based on the number of copies sold and subscription rate charged. As circulation drops, advertising revenue also falls. Thus a small fall in circulation can have a much higher impact on a newspaper company’s total revenues.

Newsprint cost comprises of a large proportion of newspaper publishing cost. While it is procured by weight, its production is measured in number of copies produced, commonly referred to as GSM (grams per square meter). Normal wastage of newsprint during this process of conversion is around 3% to 5%.

Historically, newspaper has always been a profitable industry. Despite significant start-up and fixed costs, once a newspaper is able to establish its brand, its dominance is indisputable. However, the last decade witnessed melt-down of several large newspaper companies across US and Europe only because they ignored the threat coming from growing Internet penetration. Several newspapers have filed for bankruptcy or are already looking for a buyer.

Ironically, while analyst across the globe are debating whether any valuation proposition still exists in the outdated newspaper model, one industry continues to hold promises for future growth; the Indian Newspaper Industry. While American newspapers have been struggling to survive the competition from growing internet advertising, Indian newspaper experienced dramatic growth during 2000 and 2005.

Circulation of Dailies in India increased from 5,91,29,000 in 2001 to 7,29,39,000 in 2003 to 7,86,89,000 in 2005. The key drivers for the growth of newspaper penetration in India are the expanding middle class and improving literacy rates. Marginal (though increasing) internet penetration is also one of the important reasons why Indian newspaper industry has not yet come across stiff competition from this medium.

According to a KPMG-FICCI report, Indian print media can be expected to grow conservatively at around 9% over the next 4 to 5 years. However, the industry has been experiencing growing margin pressures due to increasing newsprint costs which are not yet being passed on to readers due …

Dating – Then and Now

Turn to Page 3 or the gossip column of any newspaper or daily and there is bound to be an interesting news item of an impending engagement of a celebrity or at the very least some gossip about ‘who’s dating whom!’

Dating or the social practice of a couple being seen in public at social gatherings and events has been in place ever since humans became a civilized society of people. It is the precursor to ‘sexual selection of a partner’; much like how other species find partners or mates.

The term dating has several connotations; most commonly it is two people giving the relationship time to settle and exploring possibilities of compatibility towards a long-term relationship. Dating need not always end in a marriage. In several parts of the world, couples date many partners without the thought of marriage involved, often having sexual relations with their partners.

However, a couple that is dating does so with the intention of assessing their suitability to each other to take the relationship and culminate it in marriage. It is the accepted norm and one which has the approval of parents and elders on both sides. The period of dating is known as courtship which leads to an engagement and possibly, marriage.

A few centuries ago, men and women were allowed to date but only with some member of the family being present; this was seen more as an occasion for members of the opposite gender to meet each other socially rather than in a personal or romantic situation. In western society of previous centuries dating was dictated and sometimes arranged strictly by family status, financial standing and social upbringing. Garden parties, literature readings and art shows were events where couples could meet and interact socially with family and friends often around. We can possibly relate them to modern-day school proms. As time went by, society’s norms also changed and individuals became more outgoing and independent and in control of the choices they made.

In modern society, dating establishes the ritual of a man and woman being paired with each other in a relationship which invites less competition unlike the olden days where there were many suitors for one woman and it usually fell to a ritual or sport for the victor to ‘claim the hand of the maiden’. The social rules and accepted norms regarding dating vary from country to country; there are no written laws and patterns are constantly changing. Every world culture has considerable variations in personal and social values – in some cultures, the man takes the initiative of asking a woman out on a date, in many cultures a couple dating cannot kiss or have sexual relations before marriage. Modern dating sees men and women as equal partners and very often expenses while dating such as food and entertainment are shared by the couple.…

Tips to Understand the Terms Used in Printing and Newsprint Production

With the onset of the computer age, finding a way to use printers more accurately has become the task of those who want to get clear and perfect, or as near perfect as possible, images in print without colors ‘bleeding’ into each other. Image setters (computer output device) and screen plate setters (raster image processor) are two of those systems that help in this process.

With the computer output device, the purpose is to expose rolls of film onto a bromide paper to get an image. This produces an exceptional quality black and white image to be used in printing. The range of width normally falls in the one foot to 44 inch range but the resolution is of a very high standard.

This machine has been overtaken by the raster image processor of late. The raster image processor produces a lithographic style plate which can then be used on an offset printer.

All these forms of producing lithographic plates are for the purpose of printing multiple copies of the same thing. This occurs in the printing and publishing industry and is how we get newspapers with colored photos etc. Before the plates go off to be put on the printing press, they are checked over for errors or mistakes and this is a much easier method than used to be employed many years ago when each page would literally be stamped out with a last that was made up of hand mounted letters. This is what compositors did but is rarely used these days.

There is a long procedure involved in any kind of printing to make sure that all the copy is accurate and that all photos are printed properly. Below are some of the terms used in the printing industry with explanations of what the different terms stand for.

Copy editing is another way to make sure that all the news stories, or information that is about to be published, is accurate and that all the photos or images being used are correct. This is done well before the proof readers get to work and is just one stage in the process before printing begins.

Proof readers check out a facsimile of the finished product before it is mass produced to stop any errors getting into public view. Proofing, on the other hand means that someone makes up an accurate copy of what the finished product will look like so that the proof reader can take a good look at it.

Of course, there are many other processes that take place just to get out, for example, a newspaper. Colored photos have to have a separate plate for each and every color that is to be used. This is why color leaflets or pamphlets are quite expensive. But by doing this, the image turns out crisper and cleaner than computer generated prints which often look fuzzy around the edges.

For those who want to stay with the older form of printing, there are some companies that still …

Is Real Estate a Risky Investment?

In consideration of the global economy people are reconsidering their investments into stocks, bonds, 401Ks, savings accounts and especially real estate. There was a time when no one would ask “Is real estate a risky investment?” because it real estate has historically been a sound investment.

Now, however buying real estate is considered risky business and has implications beyond your individual risk. In particular, Americans buying real estate outside of the United States are branded as disloyal and opportunistic.

State of Affairs
Because home prices have increased significantly, economists are not only assessing if real estate is a risky investment, they worry that the real estate market will stay flat for many years to come in markets where real estate was previously a booming business.
Appraisals on mortgage re-finance loans were over inflated causing what some would call a national bubble. In 2005, the Federal Deposit Insurance Corporation claimed home prices had grown nearly 19% faster than people’s income in Hawaii, nearly 20% percent faster in California and 25% faster in Nevada. Beyond those states, in 38 states, home prices increased by at least 6.7% than people’s wages over a one year period.

Another report released by the PMI Mortgage Insurance Company proved to be prophetic in 2005 when it determined home values would severely decline over the following two years and that is exactly what happened.

What has compounded this harmful reality is that some of the most overvalued markets were also some of the biggest and included most of California, New York City, Los Angeles, southern Florida and Boston.

So the answer to “Is Real Estate a Risky Investment?” is yes, yes, yes! This is in part to rapidly increasing property tax and insurance rates. Even for homeowners not holding a mortgage, these two expenses on the rise are jeopardizing people’s quality of life especially those on a fixed income.

In large part, increasing commodity prices are contributing significantly to the increase in insurance, as the costs of insulation and lumber, for example are more expensive than a few years ago. As a result the “replacement value” of property are calculated on those commodity prices thereby driving up the cost of insurance.
More Bad News

Also contributing to the increase in insurance premiums are the various hurricanes that have hit the United States making real estate a risky investment from that perspective. Additionally, people living in Western Europe and Australia are aware that the real estate problems are not isolated to the United States and are struggling with many of the same problems.

Even though the real estate collapse in New York City and Boston back in the late 1980’s may have been a distant memory, it has begun to come closer to the surface recently. And because so many made their investment into real estate long before the current crisis they will unfortunately be trapped in their homes because of severe negative equity.
Therefore, without question, at this point and time, given the domestic and global economy, …

The Last of a Dying Breed

What does the term "newsboy" mean to you?

Right here in downtown Seattle are half a dozen old-time newsstands, the kind that tend to be made of wood and painted green or brown, with a simple roof for shelter in a downpour, and a hard-edged lean-to look. Spare and Spartan, such booths have existed here since at least 1919. But the news hawkers are in deep danger of disappearing forever … potentially overnight.

Just as he closed for the day I met with one of the men in the downtown newsstands, peak-chinned and hawklike, green-eyed, small, lithe and sharp as a news hawker should be.

We sipped two dollars worth of coffee at the Turf near First in the Market's part of downtown as he told me about his particular newsstand at Third and Union in front of the old Woolworth's building.

"My name is Pat Hickey. I've been here since August of 1975." Twenty-eight years hawking papers from inside an old run-down newsstand. "I manage the stand. My boss is Dennis Hogan.

"It was put up in 1919. The legendary Frank Turco opened up the stand. He ran it until his death in 1966. There have been 85 years of continuous service on this corner.

"Some of our customers are wealthy men who own horses and depend on us to sell their racing forms. We make most of our money selling the racing forms.

"When they built the bus tunnel and narrowed Third Avenue, we lost most of our car trade and never got it back."

Times and PI sales have fallen off pretty badly over the years on account of so many vending racks on all the downtown corners.

"You see, people do not depend on newspapers anymore, because they get their news off the television. The truth of the matter is that the downtown newsstand, for decades a fixture in all the major American cities, is going the way of the dinosaur. "

I interrupted Hickey with "I caught you just in time!"

"Well, sort of. Due to the fifteen cents profit per paper. It goes to the dealer or the owner of the vending rack. Ten cents is the wholesale price. We buy it for ten cents and we sell it for twenty-five, hence the fifteen cent profit. "

To clear fifteen dollars one would have to sell 100 papers.

"In the old days selling that many papers was nothing. Now to sell 100, one would have to have hot headlines or a great day."

Frank Turco, Hickey told me, was middle-aged when he founded the first downtown newsstands.

"He came out from Pittsburgh, PA and he lost a leg in a train accident in Montana. He was quite an industrial entrepreneur. In not too many years, he had newsstands over a good portion of downtown Seattle."

For a long time, he was one of downtown's most recognizable faces; people in the thousands knew him by sight. In the 1940's he ran for city council as …