Please accept the information below as a guide offering suggestions for publicizing a concert and encourage maximum attendance
Some of the recommendations may not be appropriate for your type of concert. While some of the concepts may be obvious,
others may be new but worthy of a try.
I will cover the aspects of flyer/poster concert promotion and a few tips for media promotion..
Firstly, the single most importand thing when you want to promote a concert is to start delegating duties and make sure helpers know
what’s expected of them.
So let’s start!
[Flyers and Posters]
It’s importand to have a well designed, eye-catching flyer or poster. It will show people that the concert deserves their anticipation,
time and money.
The artist’s management may provide you with some flyers or posters to start with.
If you prefer to create your own flyer or poster, you should find a graphics professional or pronting company willing to donate
services in exchange for advertising..
If it’s the first time the artist is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that simple
advertises an artist or a band will mean nothing to someone who has never heard of them!
Assign volunteers to post the flyers in places likely to attract the most attention. Try grocery stores, local chamber of Commerce
offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering
spots where flyers are displayed routinely but be sure to ask for permission before posting.
Do not forget to post the flyers or posters to the concert location itself! Try to hang posters as close to the average eye level as possible..
[Media and other sources of publicity]
List the concert in community calendars, Newspaper, Magazines or radio and TV stations if possible. Radio and Tv stations may be
willing to anounce events for free.
Be sure to notice them many weeks in advance. In the listing include the date of the concert, time, location, ticket price, ticket outlets,
sponsors of course and phone numbers for information.
Ask promotional material from the artist’s managementslike interviews, video clips, song samples, photographs etc. Try to deliver the
material to the media along with the news release anouncing the concert.
Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other
Provide artist’s promo material (if available) to radio stations likely to air it. Encourage them to play it often especially a week or two
before the concert. Have volunteers and friends telephone the stations and request more..!
If you are using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call
in newspapaer or on the radio. Include a short message in the recordings detailing concert info.
When you are online, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and
later, show specific information! Of course if you own a website, consider creating a special area to advertise the concert with a hot-link
to the artist’s home page (if any).
Ask from the media to co-sponsor (sharing in work or revenues) or to endorse the concert for publicity purposes. If they say ‘YES’
then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material..