Humor in Corporate Gift-Giving – Why So Important? And Why Does Humor Make it More Important?

The right corporate gift adds that personal touch that no other medium, whether owned by Rupert Murdock or Ted Turner can do. It is an item, generally a calendar, a coffee mug, or some item that not only offers this personal touch but is something your client (or potential clients) views daily. It becomes a part of their psyche and they feel a kinship toward you and your company. Traditional media can never do this, and that is why corporate gift-giving, once considered "on the fringe of advertising" has become more mainstream than what once was traditional advertising.

Maybe you have granted giving corporate gifts because you have your own huge inventory in your home of fridge magnets, calendars, tee shirts, chocolates, etc. And no place to put them all (except in a far space of a closet you rarely enter).

Something new has emerged in the world of corporate business, and you know about it if you've been reading Forbes, Wall St. Louis. Journal, or other business publications. Humor.

Humor in the workplace, once considered, water fountain and coffee room talk (along with gossip) is now being taken seriously for both the emotional and financial health of the corporation. Humor consultants are being brought into such companies as IBM, Dupont, and many other Fortune 500 groups?

So what does this have to do with corporate gifts?

Londons Times Cartoons, the largest private inventory of licensed images on the Internet has done something very interesting with their work.

They opened a store of gift items from gourmet coffee gift baskets (with mugs and coasters) to water bottles, to coasters, to sweatshirts.

Corporations are buying these gifts to give to clients and future clients. The difference is, the cartoon is not only of the topic of your company (or the company to which you are purveying the gift), but London only charges $ 2.00 to engrave the gift with your company's name and web address. Most gifts are under $ 20.

So how does this benefit you, and / or your firm?

In a multitude of ways.

Now you have a corporate gift that people do not toss in the closet. They keep it out to display because it has a funny cartoon (the same reasons newspapers devote a full non-revenue producing page to silly pictures. People save them, now usually the newspaper and pass it around for others to see.

For years newspaper publishers have devoted an entire page to a totally non-revenue producing page called the comics page. Ever wonder why? They even have to pay a syndicate for the comics? LOYALTY. They have known for centuries that humor and goodwill sacrifices loyalty, and let's face it, news, especially these days is not necessarily loaded with "humor and goodwill". But you can easily put a bit of it into someone's life, where they see it daily, look forward to seeing it, and your name and www right there with it (for only $ 2). There are not many true business bargains out there like that these days.

Starting to get the picture? A picture tells a thousand words, and can be seen by thousands of people who not only will buy from you but think of you in a positive way for bringing a smile to their face.