Internet Marketing – An Introduction

Internet marketing is also known as online marketing, i-marketing and web-marketing. The selling of products or services via the internet is referred to as e-Marketing or Search Engine Marketing.

The internet has played a major role in bringing the worldwide audience closer to the media. Marketing online has an exclusive interactive nature, by which it can provide instantaneous responses or bring out responses. The internet also plays a major role in advertising products and services online as it can manage electronic customer relationship management (ECRM) systems and digital customer data.

Internet marketing is the collective term, technical and creative characteristics of the Internet including sales, promotion, preparation and development. The various types includes display promotion, e-mail advertising, e-mail selling software, interactive promotion, social media optimization, web analytics and cost per impression. Placing the media in the numerous segments of the customer engagement phase via search engine optimization (SEO), search engine marketing (SEM), Web 2.0 strategies and e-mail marketing is effective. The other types of include charge per action, related advertising, revenue allotment, pay per click marketing, paid inclusion and search analytics.

It is connected with many other business models. For example, e-commerce in which the products are promoted to the customers (B2C) or the business (B2B) directly. Another form is called Publishing, which is selling the advertising. There are organizations based on leads, which creates value by obtaining leads of sales from its own website. Affiliate marketing is another form of online marketing. In this type, products and services are created by one person and sold by different sellers. In this process the developers and sellers share the profits.

Local online promotion is another growing process. In this type, local companies sell their products and nurture relationships online and later take these affiliations offline. This presents a great opportunity to develop business relationships with organizations which could be very lucrative as a result of the possible limited local competition in your area.

There are many advantages of online marketing. The customer usually browses the websites alone, hence the promotional messages can be sent to them effortlessly. Geo-targeting emphasizes the importance of marketing that targets a particular interest or behavior. One can easily classify their customers as per their age, gender, location or any other general aspect. It also allows for the targeting of markets according to their activities. For example, a motorcycle company can target customers interested in riding.

In traditional methods such as newspapers or magazines, the motive is appealing the readers of the periodical. Whereas, online the organizations have knowledge of the targeted market — people interested in certain doings such as playing games etc. Hence the sellers can reach out to them directly and specifically.

Organizations can reach a large audience for a tiny proportion of conventional budgets for advertising. The consumers are also benefited as they can do an ample amount of researching at their own convenience, before buying the desired product. However, consumers are sometimes hesitant to buy products online, because they are concerned about the security of their personal information.