Search Engine Optimization. New England Franchise Association (NEFA) double-clicks on latest strategy and techniques at Tuesday, September 15 meeting


Attracting franchise candidates has never been more challenging. In recognition of this dire trend, the New England Franchise Association (NEFA) is presenting the latest strategy and techniques at the upcoming meeting scheduled for Tuesday, September 15 to be held at Four Points by Sheraton Hotel, 1125 Boston Providence Turnpike, Norwood, MA (just off Route 128).

The evening includes a cocktail and networking session beginning at 5:30 PM, dinner at 7:00 PM, and then the presentation from Roland Lacey, CEO of MediaRight Technologies. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required.  Registration Fee is $60 per person and includes dinner.  All NEFA Members get $10.00 off.  For information regarding NEFA membership visit:

Roland Lacey, president of MediaRight Technologies and an expert in Search Engine Optimization (SEO) will discuss strategies on how franchise organizations can dominate search engines. Lacey, who builds websites that specifically generate more traffic and more leads from Google and other search engines, will discuss SEO; Google Adwords; and the best way to bring motivated prospects to your website.

Lacey has developed countless websites that are search engine optimized for a variety of franchise companies including Black Dawg Sealcoat, The Right One, Together Dating, Personal Best Karate, Lapels Dry Cleaning and others.

Founded in 1996, MediaRight Technologies’ mission is to help companies implement a proven system using search optimization, pay per click and a website that works to generate leads online.  The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons.

About NEFA

New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.

Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.

To reserve your seats, please contact New England Franchise Association via the organization’s website, email: [email protected], or by calling NEFA Executive Director Jim Coen, (617) 469-3002.