A successful newspaper ad is one which grabs the readers attention and creates customers. In this article I will present a few simple tips to write effective newspaper ads. Let’s start.
First of all the ad headline. It is very important to create an eye-catching headline (title) for your newspaper ad. The headline will cause the reader to read the entire ad. One way to do it right is by reading some successful ads in newspapers or magazines. Locate the most appealing ones and see if you can get any ideas for your own ads. Write down a few of your ideas and wait for a few hours. Then come back and select the most appropriate for your own newspaper ads.
If you create a wonderful appealing headline then it should be easier to move on and write the rest of the ad. What you want now is to create interest for your readers. In order to capture your reader’s attention you must tell them what’s in it for them. A good way to do that is by presenting a solution for their problem. Don’t give them the entire solution though because this will create enough interest for the reader to make the next step.
By writing a good headline and creating enough interest you are almost done. Now, the reader should be reading the entire ad but there’s something missing. It’s the necessary desire that will make the reader want more. Desire for more information, for your product or your services. One way to do this is by making an offer to the readers that they can’t refuse. For example, you can offer a price no one else would.
By now you should have an eye-catching, nice looking newspaper ad but we are not done yet. You need to add some finishing touch. You need to inform the readers of the actions they need to take in order to fulfill their desire for more information, for your product or services. This “Call to action” could be a phone call, a purchase or other instructions (e.g. how to complete a free offer). Just try to be specific so as not to confuse the readers.
Last but not least include the necessary information in your ads like your company name, the products or services offered, your website or other contact information like your phone number, address or company logo. It’s up to you. Add all the info you believe is necessary for the accomplishment of the purpose of your newspaper ad which is to create a new prospect or customer.
Before publishing your newspaper ad make sure there are no spelling or grammar errors.
Writing a wonderful newspaper ad is one thing and testing the ad for effectiveness is another. No matter how good you are in writing newspaper ads you need to test your ads to make sure they grab the reader’s attention. You have to find a way to measure “return of investment”. Don’t just wait for a year …