Zillow Advertising. Is it worth it? As you all know, Zillow has become a very popular tool for real estate agents, buyers, sellers, and everyone else!
Zillow did a great job by putting together all the information everyone would need about the community, property, agents, etc. It is all in one place and that is what attracts buyers.
The question is, can you convert buyers from Zillow into actual revenue? How long will it take? Zillow states that the conversion ratio for leads is about 30% in any specific market. So that means if you get an email saying you received a lead, you have a 30% chance that they are an interested buyer. It DOES NOT mean that you have a 30% chance of closing a real estate transaction. You need to watch out for any company who quotes ratios, and check to see where the ratios are coming from.
Zillow is actually a great tool. Their main advertising method is showing your picture to the right of the screen when someone is looking at a home, so they think your the listing agent. You have to pay about $500+ a month just for this. Many people use Zillow to search for Murrieta Homes.They have other advertising that cost $1,000+ a month, but you can start off with the smaller package, if you have that kind of money.
We feel Zillow is a good advertising method if you have the money to pay into it. It will take about 3 months to get your campaign going, but after that you should be getting leads every week.
We have worked with Zillow, Trulia, Redfin, Realtor, and many other Real Estate advertising websites. Zillow is probably one of the most dominant sites, but it costs an arm and a leg.
Keller Williams – The Lewis Team